MADD Canada

October 28, 2016 11:00 ET

MADD Canada Launches Holiday Sober Driving Campaign at Big Nickel Hockey Tournament in Memory of Young Player Killed by Impaired Driver

SUDBURY, ON--(Marketwired - October 28, 2016) - D.J. Hancock was on his way home from a hockey try-out in August 2014 when his car was hit by an impaired driver. The young man died at the scene. On November 1st, D.J.'s family, MADD Canada and Allstate Insurance Company of Canada pay tribute to D.J., and his love of the game, by launching MADD Canada's national holiday awareness campaign, Project Red Ribbon just prior to the press conference detailing the Big Nickel Hockey Tournament, which gets underway next week.

Tuesday, November 1, at 10 a.m.

Gerry McCrory Countryside Sports Complex, 235 Countryside Drive, Sudbury, ON P3A 5A2

The Hancock Family, including mom Kim, dad Dean and sister Jaymie
The Honourable Glenn Thibeault, Ontario Minister of Energy and MPP for Sudbury
Sudbury Mayor Brian Bigger
Sudbury Police Chief Paul Pedersen
Inspector Scott Hlady, OPP Traffic and Marine
Deputy Chief Aaron Archibald, Greater Sudbury Fire and Paramedic Services
Action Sudbury Chair Ron Roy
Impact 621's Corrine Williamson and Jocelyne Philippe
Allstate Insurance Company of Canada Agency Manager Gene Myles
MADD Canada National President Patricia Hynes-Coates

Former teammates of D.J.'s and other members of the local hockey community will also be in attendance. A video presentation of D.J.'s story will air during the ceremony, followed by a ribbon-cutting and photo opportunities with special guests.

Alcohol and/or drugs are involved in 58% of all road crash deaths. These tragic deaths are 100% preventable. MADD Canada runs Project Red Ribbon from November to January each year to remind Canadians that is never okay to drive impaired by alcohol and/or drugs. During the campaign, MADD Canada volunteers will be out in force, handing out red ribbons and urging people to always plan ahead for a sober ride home. The campaign targets the Christmas and New Year season because it's the busiest time of year on most social calendars and the risk of impaired driving is high.

This year's Project Red Ribbon materials, which are being distributed across Canada, feature a photo of D.J. in his jersey and the message that "Impaired Drivers Create Penalties That Never End".

Contact Information

  • To RSVP or for more information, please contact:
    Deb Kelly
    MADD Canada
    Communications Manager
    Tel: 1-800-665-6233, ext. 240