MADD Canada

November 25, 2016 08:00 ET

MADD Canada: Make Sure Your Line-Up for Grey Cup Festivities Includes a Sober Driver

OAKVILLE, ON--(Marketwired - November 25, 2016) - As fans prepare to watch the Calgary Stampeders and the Ottawa Redblacks square off in the 104th Grey Cup, MADD Canada and Allstate Insurance Company of Canada are asking everyone to make sure they have a sober driver in the game plan.

"Whether you're attending the game, going to a bar or watching at a Grey Cup party, please make sure a sober driver is in your line-up," said MADD Canada National President Patricia Hynes-Coates.

Getting behind the wheel impaired puts the driver, his or her passengers and every other person on the road at risk. Every year in Canada, hundreds of people are killed and tens of thousands are injured by impaired drivers. Approximately 58% of all road crash fatalities in Canada in 2012 involved drivers with drugs and/or alcohol present in their systems.

MADD Canada and Allstate Insurance Company of Canada are urging Canadians to help keep this Grey Cup weekend free from impaired driving crashes.

  • Plan ahead if you are going to be drinking or consuming drugs. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Never drive impaired or ride with an impaired driver.
  • If you see a driver you suspect is impaired, call 911 to report it to police. The call you make could save a life.

"We are all on the same team when it comes to road safety and protecting our communities," said Ryan Michel, President and CEO of Allstate Insurance Company of Canada. "Plan a safe and sober ride home from your Grey Cup festivities. A few minutes of planning can help prevent a lifetime of grief and regret."

Whether you need a safe ride home from a Grey Cup party or bar, or you're hosting a party and need to arrange transportation for your guests, check out MADD Canada sponsor ,THE RIDE / #Taxi, and their Transit app for fast and easy transportation options. Simply download THE RIDE app on your smartphone to book nearby cabs and plan your best transit route anywhere in Canada. And you can always dial #TAXI (#8294) on any cell phone to connect to the first available taxi company or a preferred one. For more information, visit and

MADD Canada is currently in the midst of its 29th annual Project Red Ribbon campaign to promote safe and sober driving during the holiday season, with Allstate Canada as the Title Sponsor. For more information, please visit: Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting "madd" to 45678 (a $5 one-time donation is added to the donor's cell phone bill and payable to his or her service provider.)

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit

Contact Information

  • For more information, contact:
    Patricia Hynes-Coates
    National President

    Anna Weigt-Bienzle
    Senior Communications Specialist
    Allstate Insurance Company of Canada