MADD Canada

MADD Canada

February 25, 2011 15:01 ET

MADD Canada: New Program Strives to RID Brandon of Impaired Driving

OAKVILLE, ONTARIO--(Marketwire - Feb. 25, 2011) - A successful road safety campaign that enlists the help of the public to identify impaired drivers is coming to Brandon.

Report Impaired Driving encourages citizens to call 911 to report suspected impaired drivers to police. It is being launched today by the Brandon Police Service and the City of Brandon, Manitoba Public Insurance, the Manitoba Liquor Control Commission and MADD Canada.

Eight highway signs have been installed in the Brandon area, encouraging drivers to pull over and call 911 to report impaired drivers. Lamp post signs will be installed in the coming weeks.

"Everyone has a stake in making our roads safer," said MADD Canada Chief Executive Officer Andrew Murie. "This program is an important way for all of us to work together to protect our community from impaired driving."

As the leading criminal cause of death in Canada, impaired driving is not only a criminal act – it is a threat to public safety. On average, impaired driving kills between 1,350 and 1,600 Canadians a year and injures more than 68,500. Yet, the public is sometimes unsure whether it is appropriate to call 911 to report impaired drivers. The Report Impaired Driving program assures the public that they should never hesitate to contact police if they see a driver they suspect is impaired.

Past Call 911 programs have been shown to increase arrest rates for impaired driving by an average of 30% and are well-received by the public. In the last year, Call 911 programs were launched in Red Deer, Saskatoon and Regina with enthusiastic response and support from the public.

"Every call that takes an impaired driver off the road could save a life or prevent an injury," said Mr. Murie. "We are proud to team with Manitoba Public Insurance, the Manitoba Liquor Control Commission, the Brandon police and the City of Brandon to bring this important program to Brandon."

Contact Information

  • MADD Canada
    Andrew Murie
    Chief Executive Officer
    1-800-665-6233 ext. 224 or 416-720-7642