MADD Canada

MADD Canada

August 30, 2012 10:00 ET

MADD Canada: Put the Keys Away When Celebrating This Last Long Weekend of Summer

OAKVILLE, ONTARIO--(Marketwire - Aug. 30, 2012) - MADD Canada and Allstate Insurance Company of Canada are urging Canadians to keep this Labour Day weekend free from impaired driving crashes, by putting the keys away if your plans include alcohol and/or drugs.

"Every summer, we see crashes, deaths and injuries as a result of impaired driving," said MADD Canada National President Denise Dubyk. "It is criminal, it is tragic and it is 100% preventable. Whatever your plans this long weekend, please do not mix alcohol and/or drugs with driving."

No one ever thinks they'll be involved in an impaired crash. Yet, impaired driving kills between 1,250 and 1,500 Canadians every year, and injures another 63,000.

"One decision to get behind the wheel while impaired can be incredibly costly," Ms. Dubyk said. "You can lose your licence, your vehicle, your freedom or even your life. Impaired driving is simply not worth those risks to yourself, or those around you."

MADD Canada and Allstate Canada encourage everyone to think about their own safety and the safety of others before their celebrations begin. Make preparations ahead of time - take a bus or cab, arrange for a designated driver or plan to stay overnight. And if you see a driver you suspect is impaired, call 911 to report him or her to police.

"Keeping our roads and communities safe from impaired driving is as simple as putting the keys away if you plan on enjoying a few drinks over the weekend," said John O'Donnell, President and Chief Executive Officer of Allstate Insurance Company of Canada. "If everyone does their part, we can enjoy this last long weekend of the summer without the devastating consequences of impaired driving."

25 Years of Partnership

This year, MADD Canada and Allstate Insurance Company of Canada celebrate 25 years of partnership in the effort to stop impaired driving. Allstate Canada has been the lead sponsor on all MADD Canada programs at various times over those years, and has also been a supporting partner in the publication of numerous statistical, research and liability reports. Currently, Allstate Canada is the National Sponsor of the 2012-2013 School Assembly Program, Title Sponsor of Project Red Ribbon and Official Sponsor of Campaign 911.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 91 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more about this program at www.allcanadians.com. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733

    Allstate Insurance Company of Canada
    Kevin Wilson
    Media Relations
    905-475-4536