SOURCE: MADD Canada

MADD Canada

May 26, 2016 14:00 ET

MADD Canada, SGI and SLGA Team Up to Deliver Strong Sober Driving Message to Students Before Prom and Grad Season

OAKVILLE, ON --(Marketwired - May 26, 2016) - MADD Canada and long-time Provincial Sponsors, Saskatchewan Government Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA), are reaching out to students ahead of prom and graduation season with a powerful program to educate young people about the risks and consequences of driving while drunk or stoned.

24 Hours, MADD Canada's latest School Assembly Program, has been delivered to Saskatchewan students throughout the school year. The dynamic program is shown on a giant screen and features both a fictional storyline and powerful testimonials from real-life victims of impaired driving. MADD Canada, SGI and SLGA are hosting a special screening of the program today for students and staff at Martin Collegiate.

"Road crashes are the number one cause of death among young people in Canada and more than 50 per cent of these deaths are alcohol and/or drug-related," said MADD Canada National President Angeliki Souranis. "With prom and graduation season just around the corner, this is an important time to reinforce the sober driving message. We are proud to team with our long-time sponsors, SGI and SLGA, to educate students about the danger of impaired driving, and to empower them to protect themselves and their peers."

24 Hours shows Michelle, Lainey and Nate as they attend a bush party dubbed "The End of the World." Getting into the spirit of the theme, the friends discuss what they would do if the end of the world really was coming and they only had 24 hours to live. As designated driver on the night of the party, Nate agrees he won't drink any alcohol. But Lainey later catches him smoking pot. Now, with no designated driver, the friends end up in a vehicle with a person they trust to be sober. They could never imagine how significant that earlier conversation about their last day would become.

SGI and SLGA have respectively sponsored 24 and 35 presentations of 24 Hours at Saskatchewan schools during the current school year.

"Drinking or using drugs can seriously impair your ability to drive, to the point where it becomes a fatal decision," said Tina Beaudry-Mellor, Member of the Legislative Assembly for Regina University on behalf of the Hon. Don McMorris, Minister Responsible for SGI and SLGA. "Grad season should be a time for celebration. You're young, and you have your whole lives ahead of you -- don't do something to jeopardize that. When you're making plans to go out for the night, include a plan to get home safely too."

Evidence shows that MADD Canada's strategies to reach young people are working. A 2013-2014 survey by Environics Research Group among students who had seen that year's School Assembly Program, titled Smashed, showed:

  • 81 per cent of students said it is not okay to drink any amount and drive. In the follow-up survey three months later, 82 per cent expressed the same feeling.
  • The great majority of students said they were not at all likely to accept a ride from someone who had consumed alcohol (80 per cent) or had used marijuana (87 per cent). In the follow-up survey three months later, the rate for alcohol remained the same while the rate for marijuana actually rose to 94 per cent.
  • Nearly all students who participated in the follow-up survey agreed that there would likely be consequences to drinking and driving, including getting into a crash (95 per cent), being injured or killed (94 per cent), and that the police would find out (94 per cent).

For more information, or to check out a clip from 24 Hours, please visit: http://www.madd.ca/madd2/en/services/youth_services_school_24hours.html

About Saskatchewan Government Insurance

Saskatchewan Government Insurance (SGI) is the province's self-sustaining auto insurance fund. SGI operates 20 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of nearly 400 motor licence issuers across the province. Customers can now do some transactions online. Look for the MySGI link under Online Services on your motor licence issuer's website or SGI's website at: www.sgi.sk.ca.

About the Saskatchewan Liquor and Gaming Authority

The Saskatchewan Liquor and Gaming Authority (SLGA) is responsible for the distribution, control and regulation of liquor and most gaming across the province. Saskatchewan's retail liquor system includes 75 liquor stores, approximately 185 rural franchises and private liquor stores in Saskatoon and Regina. Visit: www.saskliquor.com.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims/survivors, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

Contact Information

  • For more information, please contact:
    Tracy Crawford
    MADD Canada Chapter Services Manager, Western Region
    Phone: 604-999-2205
    tcrawford@madd.ca

    Kelley Brinkworth 
    SGI Manager of Media Relations 
    Phone: 306-751-1837
    Email: kbrinkworth@sgi.sk.ca

    David Morris 
    SLGA Manager of Communications 
    Phone: 306-787-1721
    Email: dmorris@slga.gov.sk.ca