MADD Canada

MADD Canada

March 15, 2011 11:00 ET

MADD Canada: "Shattered" Returns to Manitoba to Educate Students on Dangers of Impaired Driving

Madd Canada and Manitoba Public Insurance Team Up to Deliver More Presentations to Manitoba Schools

OAKVILLE, ONTARIO--(Marketwire - March 15, 2011) - With graduation celebrations and end-of-term parties just a few weeks away, MADD Canada is returning to Manitoba to deliver its anti-impaired driving message to more students. 

Shattered, MADD Canada's 2010-2011 School Multi-Media Assembly Program, made its Manitoba debut in The Pas last fall. The provincial tour resumes on March 15, 2011 at Sturgeon Heights Collegiate in Winnipeg.

The program features a fictional account of several high school students and their families enjoying a typical Saturday night. As their stories unfold, it becomes evident that the actions and choices of some will have life-altering consequences. The dramatization is blended with emotional and moving testimonials from several real-life victims of impaired driving.

"People know impaired driving is wrong and has tragic consequences, yet they continue to do it," said MADD Canada National President Denise Dubyk. "With Shattered, we take the discussion to a higher level. We show students how lives are affected and changed forever when someone makes the wrong choice to drive while impaired. In this way, we hope to reach students on a deep, personal level to ensure they make the right choices, now and in the future."

Alcohol-related crashes take a disproportionate toll among 16-25 year old Canadians. This age group constituted only 13.2% of the Canadian population in 2006, yet it accounted for 33.4% of the total alcohol-related crash deaths.

More than 85 presentations of Shattered and the French production En éclats will be delivered to Manitoba schools in 2010-2011, thanks to generous funding from Provincial Sponsor Manitoba Public Insurance (MPI).

"MPI is committed to improving safety on our roads and in our communities. Increasing awareness about the dangers of impaired driving is an important way to do that," said Ward Keith, Registrar of Motor Vehicles, MPI. "With its realistic scenarios and powerful testimonials from victims, Shattered talks directly to students about the importance of making safe and responsible choices."

With MPI's support, MADD Canada will bring Shattered to an estimated 85,000 Manitoba students. Nationally, the program will reach 1 million students throughout the 2010-2011 school year.

"We are very grateful to MPI for the incredible support they have given to Shattered," Ms. Dubyk said. "With their support, we will be able to bring this important sober driving message to more Manitoba students than ever before."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Manitoba Public Insurance

Manitoba Public Insurance is a non-profit Crown corporation that provides automobile insurance coverage and driver and vehicle licensing services.

To preview Shattered, MADD Canada's 2010-2011 School Multi-Media Assembly Program, visit

Contact Information

  • Manitoba Public Insurance
    Media Relations
    (204) 985-7300 or toll-free 1-888-554-9549
    MADD Canada
    Denise Dubyk
    National President