MADD Canada

MADD Canada

August 31, 2010 08:31 ET

MADD Canada To Bring Call 911 Message to Waterways

New signage will encourage boating community to call 911 if they suspect someone is operating their boat while impaired.

Attention: Lifestyle Editor, News Editor, Travel/Tourism Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Aug. 31, 2010) - MADD Canada is bringing its Call 911 message to the waterways to highlight the dangers of impaired boating and encourage the boating community to help prevent it.

With funding from Transport Canada, MADD Canada is currently planning to place a total of 50 signs at harbours and boat clubs to encourage the boating community to prevent impaired boating. The signs will feature the message "Report Impaired Boating - Call 911".

"Boating tragedies occur every year because operators are impaired," said MADD Canada National President Margaret Miller. "With the support of Transport Canada, we are reaching out to remind people that impaired boating is not only dangerous, it's a crime that should be reported to police for the protection and safety of everyone who uses our waterways."

With alcohol being a factor in more than 40% of recreational boating fatalities, there is a great need to educate boaters about the dangers of operating their vessels while impaired. Thirty-seven per cent of boaters in Canada admit to consuming alcohol every time they boat, and nearly two-thirds admit to consuming alcohol sometimes when boating.

"Alcohol consumption affects judgment, reduces motor skills and balance and slows reaction times, and the effects of sun and waves can heighten those effects," Mrs. Miller said. "That is why it is so important that operators and passengers boat sober."

MADD Canada and its local Chapters are working with local police services, municipalities, harbours, marinas and boat clubs in Atlantic Canada, Ontario and British Columbia to identify locations and place the signs.

The effort to bring the Call 911 message to waterways is based on MADD Canada's successful Campaign 911 program for roads and highways. Using signs, billboards, public service announcements, postcards, bookmarks and other materials, Campaign 911 educates and empowers the public to call 911 to report suspected impaired drivers. Campaign 911 has steadily gained momentum since its launch in 2007, with new programs launched in St. John's, Nanaimo, the provinces of Nova Scotia, Alberta, Saskatchewan, and other communities across Canada in the past year.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.
/For further information: Deb Kelly, Communications Manager, MADD Canada, 905-829-8805, ext. 240, or 1-800-665-6233 ext. 240. / IN: SOCIAL, TRANSPORT, TRAVEL

Contact Information

  • Deb Kelly, Communications Manager, MADD Canada
    Primary Phone: 905-829-8805 ext. 240
    Toll-Free: 800-665-6233