MADD Canada

August 29, 2017 12:30 ET

MADD Canada Unveils Saskatchewan's First Roadside Memorial Sign Honouring Victims of Impaired Driving

Van de Vorst family will be memorialized on new sign on Highway 11 near Wanuskewin Rd. in Saskatoon

SASKATOON, SK--(Marketwired - August 29, 2017) - In partnership with the families of Jordan and Chanda Van de Vorst, and with the support of the Province of Saskatchewan, MADD Canada is unveiling the province's first roadside memorial sign to honour victims of impaired driving today.

Jordan and Chanda Van de Vorst and their two children, Kamryn, 5, and Miguire, 2, were killed by an impaired driver in January 2016. The new signs, which include the family's names and MADD Canada's red ribbon image, will honour their memories and serve as a powerful reminder to motorists about the tragic impact of impaired driving.

Jordan and Chanda's families join Saskatchewan Deputy Premier Don Morgan, Minister of Highways and Infrastructure David Marit, Gordon Wyant - MLA for Saskatoon Northwest, Saskatoon Police Chief Clive Weighill, RCMP Superintendent Mike Gibbs, Saskatoon Fire Department Assistant Chief Wayne Rodger, representatives from MADD Canada and other guests in Saskatoon today for the unveiling ceremony. The signs will eventually be placed in permanent spots on the eastbound and westbound sides of Highway 11, near Wanuskewin Rd., in Saskatoon.

"This is a way for us to honour our son, our daughter-in-law and our grandchildren, and also to put a very important spotlight on the problem of impaired driving," said Jordan's father, Lou Van de Vorst. "We want people to see this sign and truly understand that innocent lives are at risk anytime someone drives impaired."

"We hope this sign makes people think about the consequences of impaired driving," said Chanda's mother, Marie Mierau. "We hope it motivates them to plan ahead, and make responsible choices. We hope it prevents others from experiencing the devastation our families have experienced."

Every year, hundreds of people are killed and tens of thousands are injured in impairment-related crashes that are entirely preventable.

Roadside memorial signs are a moving way to honour victims and a powerful awareness tool to remind people about the importance of always driving sober. MADD Canada has collaborated with governments in other provinces, including Ontario, New Brunswick, Nova Scotia and Prince Edward Island, to install memorial signs for victims of impaired driving.

"One person's choice to drive impaired destroyed this beautiful family," said MADD Canada National President Patricia Hynes-Coates. "This roadside memorial offers a permanent tribute to their memories. We hope people see this sign, reflect on this terrible tragedy and vow to never drive impaired. MADD Canada thanks the Van de Vorst and Mierau families for their strength, and the Government of Saskatchewan for its support."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit

Contact Information

  • For more information, contact:
    Michelle Okere
    MADD Canada Chapter Services Manager - Saskatchewan
    1-855-525-6233 / 306-522-6233