MADD Canada

MADD Canada

July 05, 2012 12:00 ET

MADD Canada's Campaign 911 Enlists the Public's Help to Stop Impaired Drivers

SASKATOON, SASKATCHEWAN--(Marketwire - July 5, 2012) - The car in front of you is weaving in and out of its lane. It speeds up and slows down for no reason. You suspect the driver is impaired. What do you do? MADD Canada's Campaign 911 offers tips and information to help drivers know what to do when they are faced with another motorist they think is impaired.

"The most important thing is to call 911 to report that driver to police," said MADD Canada's Western Chapter Services Manager, Louise Knox. "Calling 911 gives police an opportunity to intercept that driver and take him or her off the road before a potentially deadly crash occurs."

Ms. Knox welcomed police, Saskatchewan Automotive Recyclers Association (SARA), and the public to a special event today in Saskatoon to promote Campaign 911 across Saskatchewan and to highlight the important role the public plays in helping police take impaired drivers off the roads.

The Campaign 911 message is simple: if you see a driver you suspect is impaired, note the make of the car, licence number, location and direction of travel, and call police. Information on the signs of a possible impaired driver is available on MADD Canada's web site at

"For anyone who takes the risk and drives impaired, Campaign 911 means it is not just the police who are on the lookout for impaired drivers - every motorist on the road can report you to police," said Ms. Knox.

Every day, on average, four people are killed in impaired driving crashes and 174 are injured. Every one of these crashes is preventable.

"In our field, SARA and its members see the terrible consequences of car crashes all too often," said Mark Riffel, SARA Board Member. "Knowing that many of these crashes involve impairment and that they could have been prevented moved us to get involved with MADD Canada. Campaign 911 gives us all a way to help police identify impaired drivers and take them off the roads before a crash occurs."

Campaign 911 has grown extensively over the past few years. In communities across the country, MADD Canada Chapters and Community Leaders work with local and regional police, government and community organizations to deliver the Campaign 911 message. Signs, billboards, public service announcements and other materials inform the public about the possible signs of an impaired driver, tips on what to do and road safety reminders.

"We know these programs work," Ms. Knox said. "Effective Call 911 programs with appropriate signage in the right locations, along with education and awareness about the program, increase calls to report impaired drivers and increase impaired driving charges resulting from 911 calls."

As part of its Campaign 911 effort, MADD Canada has extended the message to the boating communities. With grants from Transport Canada, and working with local and regional police, government, boat clubs and marinas, MADD Canada has produced and installed nearly 250 "Don't Boat Impaired" signs.

The 2012 campaign marks the first year of MADD Canada's partnership with new Title Sponsor, the Automotive Recyclers of Canada and its provincial member associations, including SARA. Throughout the summer, MADD Canada is teaming up with the provincial member associations to host events to promote Campaign 911 to the public.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About the Saskatchewan Automotive Recyclers Association (SARA)

SARA is the provincial association that represents professional automotive recyclers who work to conserve our scarce resources by recycling good and still useable automotive parts. In addition, SARA members serve a key role in protecting the environment when processing vehicles that have reached the end of their useful lives, by seeing to it that toxic substances are collected and transferred for treatment. SARA seeks to work for the benefit of its members and all industry stakeholders to promote a 'greener' and more successful automotive recycling industry in Saskatchewan, while working in cooperation with the Automotive Recyclers of Canada (ARC) on national initiatives. For more information, visit

Contact Information

  • MADD Canada
    Louise Knox
    Western Chapter Services Manager
    403-872-1476 or 1-866-900-6233

    Saskatchewan Automotive Recyclers Association (SARA)
    Mark Riffel
    Board Member