MADD Canada

MADD Canada

July 10, 2012 09:45 ET

MADD Canada's Campaign 911 Enlists the Public's Help to Stop Impaired Drivers

HALIFAX, NOVA SCOTIA--(Marketwire - July 10, 2012) - The car in front of you is weaving in and out of its lane. It speeds up and slows down for no reason. You suspect the driver is impaired. What do you do? MADD Canada's Campaign 911 offers tips and information to help drivers know what to do when they are faced with another motorist they think is impaired.

"The most important thing is to call 911 to report that driver to police," said MADD Canada's Atlantic Region Chapter Services Manager Susan MacAskill. "Calling 911 gives police an opportunity to intercept that driver and take him or her off the road before a potentially deadly crash occurs."

Ms. MacAskill and the Automotive Recyclers Association of Atlantic Canada (ARAAC) hosted a unique event today to promote Campaign 911 across Atlantic Canada and to highlight the important role the public plays in helping police take impaired drivers off the roads. Among the special guests were: the Honourable Maurice Smith, Minister of Transportation; Bill Karsten, Deputy Mayor of Halifax; Deputy Chief Chris McNeil of the Halifax Regional Police; and Inspector Ray Oliver of the RCMP.

The Campaign 911 message is simple: if you see a driver you suspect is impaired, note the make of the car, licence number, location and direction of travel, and call police. Information on the signs of a possible impaired driver is available on MADD Canada's web site at

"For anyone who takes the risk and drives impaired, Campaign 911 means it is not just the police who are on the lookout for impaired drivers - every motorist on the road can report you to police," said Ms. MacAskill.

Every day, on average, four people are killed in impaired driving crashes and 174 are injured. Every one of these crashes is preventable.

"In our field, ARAAC and its members see the terrible consequences of car crashes all too often," said Derek Covey, President, ARAAC. "Knowing that many of these crashes involve impairment and that they could have been prevented moved us to get involved with MADD Canada. Campaign 911 gives us all a way to help police identify impaired drivers and take them off the roads before a crash occurs."

Campaign 911 has grown extensively over the past few years. In communities across the country, MADD Canada Chapters and Community Leaders work with local and regional police, government and community organizations to deliver the Campaign 911 message. Signs, billboards, public service announcements and other materials inform the public about the possible signs of an impaired driver, tips on what to do and road safety reminders.

"We know these programs work," Ms. MacAskill said. "Effective Call 911 programs with appropriate signage in the right locations, along with education and awareness about the program, increase calls to report impaired drivers and increase impaired driving charges resulting from 911 calls."

As part of its Campaign 911 effort, MADD Canada has extended the message to the boating communities. With grants from Transport Canada, and working with local and regional police, government, boat clubs and marinas, MADD Canada has produced and installed nearly 250 "Don't Boat Impaired" signs.

The 2012 campaign marks the first year of MADD Canada's partnership with new Title Sponsor, the Automotive Recyclers of Canada and its provincial member associations, including ARAAC. Throughout the summer, MADD Canada is teaming up with the provincial member associations to host events to promote Campaign 911 to the public.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About the Automotive Recyclers Association of Atlantic Canada (ARAAC)

ARAAC is the regional trade association that represents professional automotive recyclers throughout Atlantic Canada. ARAAC Members ensure that all end-of-life vehicles they process are managed to the Canadian Auto Recyclers' Environmental Code ( In addition they sell quality Green Recycled Parts to help save the environment and save money for the motoring public. As a founding Member of the Automotive Recyclers of Canada Association, ARAAC helps its Members stay current with industry trends and opportunities on a national and international basis. For more information visit

Contact Information

  • MADD Canada
    Susan MacAskill
    Chapter Services Manager Atlantic Region

    Covey's Auto Recyclers Ltd
    Derek Covey