MADD Canada

MADD Canada

August 13, 2012 11:15 ET

MADD Canada's Campaign 911 Enlists the Public's Help to Stop Impaired Drivers

KITCHENER, ONTARIO--(Marketwire - Aug. 13, 2012) - The car in front of you is weaving in and out of its lane. It speeds up and slows down for no reason. You suspect the driver is impaired. What do you do? MADD Canada's Campaign 911 offers tips and information to help drivers know what to do when they are faced with another motorist they think is impaired.

"Campaign 911 involves the public in the effort to stop impaired driving," said MADD Canada Chief Executive Officer Andrew Murie. "Reporting suspected impaired drivers gives police the chance to stop those drivers before a potentially deadly crash occurs."

MADD Canada and the Ontario Automotive Recyclers Association (OARA) hosted a unique event in Waterloo Region today to promote Campaign 911 across Ontario and to highlight the important role the public plays in helping police take impaired drivers off the roads. Among the special guests were: Ken Seiling, Regional Chair, Region of Waterloo; City of Waterloo Mayor Brenda Halloran; Deputy Police Chief Brent Thomlison, Waterloo Regional Police Services; Kitchener Fire Chief Tim Beckett; and John Prno, Director of Emergency Medical Services, Region of Waterloo.

The Campaign 911 message is simple: if you see a driver you suspect is impaired, note the make of the car, licence number, location and direction of travel, and call police. Information on the signs of a possible impaired driver is available on MADD Canada's web site at

Every day, on average, four people are killed in impaired driving crashes and 174 are injured. Every one of these crashes is preventable.

"In our line of work, we see the wrecked cars involved in impaired driving crashes," said Trevor Generoux, a member of the OARA Board of Directors. "These crashes are completely preventable. Campaign 911 gives every motorist a way to help police stop impaired drivers before they can hurt someone or themselves."

The 2012 campaign marks the first year of MADD Canada's partnership with new Title Sponsor, the Automotive Recyclers of Canada, and its provincial member associations, including OARA. Throughout the summer, MADD Canada is teaming up with the provincial member associations to host events to promote Campaign 911 to the public.

"ARC and its provincial member associations are proud to support the work being done by MADD Canada to stop impaired driving," said ARC Managing Director Steve Fletcher. "By spreading the message to report impaired drivers, we can all help make our communities safe from impaired driving."

Campaign 911 has grown extensively over the past few years. In communities across the country, MADD Canada Chapters and Community Leaders work with local and regional police, government and community organizations to deliver the Campaign 911 message. Signs, billboards, public service announcements and other materials inform the public about the possible signs of an impaired driver, tips on what to do and road safety reminders.

"Call 911 programs work," Mr. Murie said. "Effective programs, including appropriate road signage in the right locations, combined with education and awareness, do increase calls to report suspected impaired drivers and do increase the impaired driving charges resulting from 911 calls."

As part of its Campaign 911 effort, MADD Canada has extended the message to the boating communities. With grants from Transport Canada, and working with local and regional police, government, boat clubs and marinas, MADD Canada has produced and installed nearly 250 "Don't Boat Impaired" signs.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit

About the Ontario Automotive Recyclers Association

The Ontario Automotive Recyclers Association (OARA) has been the voice of the auto recycling industry in Ontario since 1992. OARA has kept Auto Recyclers informed and involved with input and information into current industry trends and government legislative initiatives that affect auto recyclers. For more information, visit:

Contact Information

  • MADD Canada
    Andrew Murie
    1-800-665-6233, ext. 224

    Automotive Recyclers of Canada
    Steve Fletcher
    Managing Director