MADD Canada

MADD Canada

September 13, 2012 12:15 ET

MADD Canada's Campaign 911 Enlists the Public's Help to Stop Impaired Drivers

DELTA, BRITISH COLUMBIA--(Marketwire - Sept. 13, 2012) - The car in front of you is weaving in and out of its lane. It speeds up and slows down for no reason. You suspect the driver is impaired. What do you do? MADD Canada's Campaign 911 offers tips and information to help drivers know what to do when they are faced with another motorist they think is impaired.

"Campaign 911 involves the public in the effort to stop impaired driving," said MADD Metro Vancouver Chapter's Past President Bob Rorison. "Reporting suspected impaired drivers gives police the chance to stop those drivers before a potentially deadly crash occurs."

MADD Canada and the British Columbia Automotive Recyclers (BCAR) hosted a unique event in Delta today to promote Campaign 911 across British Columbia and to highlight the important role the public plays in helping police take impaired drivers off the roads. Among the special guests were: Delta Police Media Relations Officer Cst. Ciaran Feenan, Delta Mayor Lois Jackson, Delta Police Service Chief Constable Jim Cessford, BCAR Chairperson Neil James and MADD Metro Vancouver Chapter Past President Bob Rorison.

The Campaign 911 message is simple: if you see a driver you suspect is impaired, note the make of the car, licence number, location and direction of travel, and call police. Information on the signs of a possible impaired driver is available on MADD Canada's web site at

Every day, on average, four people are killed in impaired driving crashes and 174 are injured. Every one of these crashes is preventable.

"In our line of work, we see the wrecked cars involved in impaired driving crashes," said BCAR Chairperson Mr. James. "These crashes are completely preventable. Campaign 911 gives every motorist a way to help police stop impaired drivers before they can hurt someone or themselves."

The 2012 campaign marks the first year of MADD Canada's partnership with new Title Sponsor, the Automotive Recyclers of Canada, and its provincial member associations, including BCAR. Throughout the summer and fall, MADD Canada is teaming up with the provincial member associations to host events to promote Campaign 911 to the public.

"BCAR is proud to support the work being done by MADD Canada to stop impaired driving," said Mr. James. "By spreading the message to report impaired drivers, we can all help make our communities safe from impaired driving."

Campaign 911 has grown extensively over the past few years. In communities across the country, MADD Canada Chapters and Community Leaders work with local and regional police, government and community organizations to deliver the Campaign 911 message. Signs, billboards, public service announcements and other materials inform the public about the possible signs of an impaired driver, tips on what to do and road safety reminders.

"Call 911 programs work," Mr. Rorison said. "Effective programs, including appropriate road signage in the right locations, combined with education and awareness, do increase calls to report suspected impaired drivers and do increase the impaired driving charges resulting from 911 calls."

As part of its Campaign 911 effort, MADD Canada has extended the message to the boating communities. With grants from Transport Canada, and working with local and regional police, government, boat clubs and marinas, MADD Canada has produced and installed nearly 250 "Don't Boat Impaired" signs.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit

About British Columbia Auto Recyclers

The British Columbia Auto Recyclers (BCAR) joined the Automotive Retailers Association in 1964 and today represents the majority of automotive recyclers in BC. Auto recyclers have come a long way since the days when they were referred to as 'junk yards'. They now use sophisticated techniques to ensure that the vehicle is dismantled properly and that all hazardous components are disposed of in an environmentally safe manner. In fact, BCAR was instrumental in developing the environmental code of practice for auto recyclers which has now become the recognized standard for the rest of Canada.

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