MADD Canada

MADD Canada

April 20, 2011 10:15 ET

MADD Canada's Campaign 911 Takes to the Roads and Waterways to Stop Impaired Driving

Campaign 911 Marks Its 5th Anniversary With Spotlight on Road and Harbour Signs in Hamilton, Ontario

OAKVILLE, ONTARIO--(Marketwire - April 20, 2011) - Despite the dangers, some people still take the risk and drive impaired. The sight of police lights flashing in their rearview mirror may be the only thing that will stop these drivers. With its national Campaign 911 program, MADD Canada is giving the public a way to help police identify those drivers and get them off the roads.

"Campaign 911 encourages the public to call 911 to report suspected impaired drivers to police," said MADD Canada National President Denise Dubyk. "It also sends the message to impaired drivers that other motorists are watching, and you will be reported to police."

Each spring, in preparation for the high-traffic summer season, MADD Canada hosts an annual launch of the national campaign. This year's event, marking the 5th anniversary of Campaign 911, took place in Hamilton, Ontario, where Call 911 road signage and boating signage have been recently installed.

MADD Canada Chapters and Community Leaders across the country are teaming with local and regional police, government and community organizations to spread Campaign 911's message. Signs, billboards, public service announcements and other materials will be used to provide the public with information on the possible signs of an impaired driver, tips on what to do when they see one and other road safety reminders.

Impaired driving continues to be the leading criminal cause of death in Canada, claiming between 1,350 and 1,600 lives each year. An additional 68,500 Canadians are injured in impairment-related crashes annually. Effective Call 911 programs have been shown to increase arrest rates in impaired driving cases by an average of 30%.

MADD Canada is pleased to partner with Allstate Insurance Company of Canada as an Official Sponsor for the program. As one of the country's leading automobile insurers, Allstate Canada has a natural affinity with the goals of Campaign 911 and any efforts to reduce impaired driving in our communities.

"Allstate Canada is proud to be part of this nationwide effort to reduce impaired driving and improve safety on our roads," said President and Chief Executive Officer Chris Kiah. "Campaign 911 increases the chances that impaired drivers will be identified, reported to police and taken off the road before they cause potentially devastating crashes."

MADD Canada is also pleased to recognize Maritime-Ontario Freight Lines Ltd. as its other Campaign 911 official sponsor, and our national law enforcement partners: the Canadian Association of Chiefs of Police, Canadian Police Association and Canadian Association of Police Boards.

Campaign 911 has grown extensively since its inaugural launch in 2007. Numerous communities across Canada now have Call 911 signs. In the past year alone, Call 911 programs have been launched in: Windsor, ON; Red Deer, AB; Regina and Saskatoon, SK; and Brandon, MB.

Hamilton's road signage project was led by Chapter volunteers in partnership with the City of Hamilton and Hamilton Police Services. It was initiated in memory of 22-year-old Jesse Augustine, who was killed by an impaired driver in 2008. Jesse's family and friends hosted a bike rally to raise money for MADD Canada in memory of the young man, with the funds going towards 20 Call 911 signs.

Hamilton was also one of the first communities to have MADD Canada's new Report Impaired Boating signage. With funding from Transport Canada, MADD Canada partnered with the City, Police and the Hamilton Port Authority to install signs at the Hamilton waterfront and Bayfront Park. Although alcohol is a factor in more than 40% of recreational boating fatalities in Canada, many people do not realize that boating while impaired is both dangerous and a federal criminal offence.

"MADD Canada and MADD Hamilton Chapter are proud to work with our partners in Hamilton to spread the word to Call 911 to report suspected impaired drivers or impaired boaters," Dubyk said. "Everyone has an interest in stopping impaired driving and Call 911 programs give the public a tangible way to help police identify these drivers and get them off the roads and off the waterways before tragedies occur."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 94 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more at www.allstate.all-canadians.com.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733

    Allstate Insurance Company of Canada
    Media Relations
    905-475-4536
    www.allstate.ca