MADD Canada

MADD Canada

May 18, 2006 08:36 ET

MADD's holiday weekend message accompanied with release of 3 PSAs

This Victoria Day holiday weekend, don't drink and drive - and don't take drugs and drive / MADD Canada releases a new PSA sending message directly to cannabis users Attention: Media Editor, News Editor OAKVILLE, ONTARIO--(CCNMatthews - May 18, 2006) - MADD Canada has begun this first long weekend of the summer like many before, raising public awareness and warning motorists 'Don't Drink and Drive."

To mark this first long weekend of the 2006 summer, the organization has timed the release of three different television public service announcement (PSA) commercials with two of its partners.

Two PSAs are a product of a combined effort by MADD Canada and the Liquor Control Board of Ontario (LCBO). This campaign consists of a couple of related television commercials that provide workable solutions for the very real situations that people face at the end of an evening of socializing and drinking. Called Lonely and Reunited, the spots use evocative music and play on the relationship people have with their cars, telling viewers: "Any way you can stop a friend from drinking and driving is the right way."

MADD Canada has also chosen this occasion to release another in a series of anti-drugs and driving PSAs created by Saatchi & Saatchi for the organization. The PSA 'Mask' is now distributed across Canada to begin airing immediately. [View Mask on www.madd.ca]

"Ideally, we'd like to see a fatality-free summer for Canadians on the country's roads," says Karen Dunham, MADD Canada's National President. "There are too many needless impaired driving incidents that result in a loss of life or a serious injury, and too many grieving family and friends."

Mrs. Dunham states there are a few golden rules to a safe summer: "If you are drinking, don't drive. If you are taking drugs, don't drive. Don't get into a vehicle with an impaired driver. When you are at the cottage, camp or on the waterways, don't drive a boat or ATV when impaired."

"Separate the activity of drinking alcohol with driving a vehicle of any kind - and the results will be a safer summer for you and everyone around you."

MADD Canada acknowledges and thanks, respectively, the LCBO and Saatchi & Saatchi for their support and their commitment to fighting impaired driving.

The drug impaired driving PSA Mask can be viewed from the top page of MADD Canada's website: www.madd.ca

/For further information: www.madd.ca
Andrew Murie, MADD Canada's CEO, 1-800-665-6233, ext. 224/ IN: MEDIA, SOCIAL, OTHER

Contact Information

  • Karen Dunham, National President
    Primary Phone: 506-650-7473