SOURCE: Vynebar


August 31, 2011 09:15 ET

Made in the USA: Vynebar Small Business Entrepreneur Bucks the Offshoring Trend

BLOOMINGTON, IN--(Marketwire - Aug 31, 2011) - Jason Bevis, founder of Vynebar, a modern and innovative vertical wine storage solution, is part of a growing body of American entrepreneurs who believe that for America to succeed, it needs to once again take pride in, and look out for, the interests of its manufacturers. Thus, Bevis is proud to say his Vynebar vertical wine rack is and will continue to be "100 % Made in the USA."

As a start-up business focusing on a new product launch, Vynebar recognizes that costs and margins are extremely important to keeping the company profitable. "I have always tried to control my costs and have been pressured from multiple avenues to save money by manufacturing in China," states Bevis. While it is easy to criticize Chinese made goods for their low quality, the reality is that Americans have been willing to trade questionable quality for low price. Bevis acknowledges that his prices often are about 10 percent to 15 percent higher than those of rivals that manufacture overseas, "but I personally know and have relationships with some of the employees at the factory and refuse to take work away from them just to make more money."

Vynebar's sleek and colorful wine racks are crafted in a small US metal fabrication factory by using a single piece of lightweight recycled aluminum that is shaped and then infused with anodized color (not painted or powder-coated). These vertical wine racks come in two sizes for four or eight bottles, as well as an array of colored metals with distinctive textures: glossy polished, flat-bead blasted, brushed stainless steel or polished mirror. With a permanent metal finish, the colors are guaranteed not to chip or fade over time.

While Vynebar's emphasis on "Made in the USA" is not new, it aims to increase resonance with the American consumer by supporting the resurgence of the American economy and job market.

About Vynebar: Jason Bevis put his knowledge of modern design, form and function to work to create Vynebar, the chic and effective wine storage solution designed especially for small spaces. Its innovative nature has sparked the imagination of both wine lovers and design professionals. Vynebar's sleek and stylish wine storage solution was quickly embraced as the most original and cost-effective way to display your wine with style. For more information, visit