SOURCE: Exodus Film Group

February 19, 2008 19:23 ET

Madea's Exodus to Animation

Tyler Perry Productions and Exodus Film Group Announce Animated "Madea" Project

LOS ANGELES, CA--(Marketwire - February 19, 2008) - Tyler Perry Productions and Exodus Film Group today announced a deal to co-produce a series of animated DVDs inspired by Tyler Perry's signature character, "Madea." Opinionated and brash, yet loving, Perry's Madea's has charmed audiences from stage to screen, in such hits as, "Madea's Family Reunion," "Diary of a Mad Black Woman," and the upcoming "Meet the Browns."

The yet untitled project will follow "Madea" on her adventurous and comedic trials and tribulations, teaching children about family values, in a way that only Madea could.

"After receiving thousands of letters from parents telling me how much their kids love Madea and realizing that a lot of the plays were not kid friendly," said Perry, "I wanted to do something more appropriate and this seems to be it. A 'Madea' animation looks like the best way."

"Exodus recognized that there was a void in the marketplace for animated properties geared toward the African American family," said Jerome Williams, Exodus senior vice president of business development. "We're excited to help bring Tyler's vision for Madea's animated world to life."

Max Howard, Exodus president added, "We know this opportunity to work with Tyler was highly sought after and we are thrilled he chose to partner with Exodus."

This is the very first animated project for the successful Madea character. Under the arrangement, Tyler Perry Productions and Exodus will jointly develop and produce the series, with Exodus financing. The idea was first realized 18 months ago by Tyler Perry, William Morris' Charles King, and Exodus' Jerome Williams. Perry is set to create, write and executive produce with Exodus CEO John Eraklis, Howard, and Williams producing.


Since making his film debut in 2005 with Lionsgate's "Diary of a Mad Black Woman," Tyler Perry has become a multimedia phenomenon with a roster of hugely successful film, stage, television, and book projects. Three of Perry's four films have debuted at number one at the North American box office, and the films' combined theatrical gross is over $200 million. The combined net sales of his twelve DVDs total 16.8 million units. Perry began his career as a playwright with "I Know I've Been Changed" in 1992; six years and many failed productions later, the play became an overnight success after what was to have been its final performance ever. Perry's nine produced plays to date have grossed tens of millions of dollars and have set box office records in major venues across the country, including the Kodak Theatre in Los Angeles and the Beacon Theater in New York. Perry's first book, "Don't Make a Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love," debuted at #1 on the New York Times hardcover nonfiction bestseller list the week of April 30, 2006, and was named both "Book of the Year" and "Humor Book of the Year" at the October 2006 Quill Book Awards.


Exodus Film Group is an independent production company based in Venice Beach, California, with satellite offices in New York and Paris. The company develops a wide range of projects for all media outlets in both live action and animation. Exodus has taken pioneering steps in the animation field by creating one of the first private equity animation film funds. The company has a long-term strategic alliance with The Weinstein Company to jointly develop, produce, finance, and distribute a multi-picture slate of CG-animated feature films, DVDs, and television series. Exodus is in production on the CG-animated film "Igor" starring the stellar voice cast of Steve Buscemi, John Cleese, Jennifer Coolidge, John Cusack, Arsenio Hall, Sean Hayes, Eddie Izzard, Jay Leno, Molly Shannon, and Christian Slater and is being released October 2008 by The Weinstein Company. Exodus' CG-animation slate also includes "The Hero of Color City," which is in pre-production and will be distributed in North America by Magnolia Pictures; and "Bunyan & Babe," which is being directed by three-time Oscar winner Jim Rygiel and will feature the voice talents of John Goodman and Eddie Griffin.

Contact Information

  • Media Relations:
    Tyler Perry Productions
    Keleigh Thomas
    Sunshine, Sachs & Associates
    Email Contact

    Exodus Film Group
    Spence Bovee
    Email Contact