SOURCE: Madefire


October 11, 2012 09:00 ET

Madefire Comes in Hot at New York Comic-Con -- New iPhone App, New Content

Media and Technology Company and Dave Gibbons Bring the Most Innovative Reading Experience to NYCC; Top Creators Release New Content and Host Signing Events

NEW YORK, NY--(Marketwire - Oct 11, 2012) - COMIC-CON -- Madefire, creator of the free 5-star rated Madefire app for iPad and iPhone is coming in hot at New York Comic-Con (NYCC), the East Coast's biggest popular culture convention and second largest in the country. The media and technology start-up is fresh off its September 27 launch of the new Madefire app for iPhone, which is optimized for iPhone 5 and iOS 6 (also available on iPhone 4, 4S, 3GS, and 3rd and 4th generation iPod touch). Poised to continue delivering the most innovative and exciting reading experience, Madefire will treat graphic novel fans to the release of two original, all new episodes during NYCC: "Captain Stone is Missing..., Episode 2," by Liam Sharp, and "MONO, Episode 2," by Ben Wolstenholme.

The Madefire booth (#864) will feature signings with Madefire creators, including Dave Gibbons (co-creator of Watchmen, and creator of the exclusive Madefire title Treatment), Bill Sienkiewicz, Andy Lanning, Liam Sharp, and Ben Wolstenholme, and demonstrations of the Madefire apps for iPad and iPhone. Madefire will also make a number of special appearances at events that coincide with NYCC. The complete details for all Madefire and Dave Gibbons events and signings are available at Madefire.

"Right now the digital comics space is a bit like the Wild West," says Dave Gibbons. "That pioneering spirit and sense of excitement is what Madefire is bringing to the reading experience -- and to New York Comic-Con."

Madefire's unique immersive Motion Books format has blazed a new trail at the intersection of technology and publishing, and has much to celebrate at New York Comic-Con. In the past three months alone, the company has released nine original, all new titles by some of the industry's most renowned creators, as well as up-and-coming talent; recruited a new Editorial Director, Ben Abernathy from D.C. Digital; and launched the Madefire app for iPhone and iPod touch. In the week since launching its app for iPhone, Madefire has been featured in the Apple App Store's "New & Noteworthy" and "What's Hot" Books sections for the U.S. and U.K, and ranks among the top free iPhone apps.

In addition to demonstrating its apps for iPad and iPhone at the Madefire booth (#864) throughout NYCC (October 11-14 at the Jacob Javits Center), the company will also make a number of special appearances at events that coincide with New York Comic-Con including:

  • "Comics - The New Medium" at the iCv2 Conference on Comics and Digital (Jacob Javits Center) Wednesday, October 10 at 3pm. Dave Gibbons will represent Madefire on the expert panel.
  • Apple SoHo retail store on Thursday, October 11 at 6pm. Dave Gibbons and Madefire will present "The Future of Storytelling." Free to the public.

Madefire is the only publisher offering free digital comics in the immersive, episodic Motion Books format. The new iPhone app was developed for digital, optimized for iPhone 5 and iOS 6, and provides an interactive reading experience that capitalizes on sound effects, music and motion technology such as panorama and parallax effects. In partnership with top creators including Steve Niles (30 Days of Night), Mark Texeira (Wolverine), Neil Googe (WildCats), Denys Cowan (Batman), and Ben Templesmith (30 Days of Night, Choker) the company will keep fans satisfied with more fresh new content this fall.

The Madefire iPhone App is available for free from the App Store. You can view the Madefire launch video, and Madefire images and the media kit can be downloaded from the Madefire online press kit.

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company, and creator of the Madefire App for iPad, iPhone and iPod touch. Madefire also provides artists and writers a publishing solution called the Motion Book Tool, which allows them to build their stories in an exciting new format called Motion Books. Madefire is backed by True Ventures, with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc -- who sits on Madefire's Board of Advisors. The Board of Advisors also includes industry leaders like: Toni Schneider, CEO of Automattic (the company behind; Mike McCue, CEO and Founder of Flipboard; Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time; and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to, or download the Madefire App for iPad, iPhone and iPod touch from

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