August 09, 2012 08:00 ET

Madewell and FabSugar Host Style Sessions

SAN FRANCISCO, CA--(Marketwire - Aug 9, 2012) - POPSUGAR and Madewell today announced the launch of in-store style sessions. The events will be held on Thursday night, August 16, at all Madewell stores with special FabSugar editor appearances at flagships in Los Angeles, San Francisco and New York City. FabSugar is part of the POPSUGAR network, allowing users to inform, inspire and connect with each other on a site specifically dedicated to fashion.

These style sessions will give shoppers exclusive access to new pieces from the Madewell fall collection, the opportunity to participate in a live Pinterest MIX WELL WITH FAB contest and the personal styling expertise of FabSugar editors and Madewell store stylists. Also, to help you start your fall look -- bring in a pair of jeans to donate and get twenty percent off your first Madewell jean purchase at the event. 

A combination of patterns, prints and autumnal hues, the Madewell fall collection is all about mixing and matching. During the event, FabSugar editors and Madewell store stylists will treat shoppers to one-on-one styling and personalized advice on the fall fashion trends. Every Madewell store will feature a rack of fall styles hand-picked by FabSugar editors with tips on how to incorporate them to create the perfect style mix. 

Madewell and FabSugar Editor Events:

  • Madewell Soho Event: August 16, 2012 at 7:00pm - 9:00pm EDT featuring FabSugar's Chi Chau and Marisa Tom
  • Madewell 5th Ave. Event: August 16, 2012 at 7:00pm - 9:00pm EDT featuring FabSugar's Noria Morales and Christina Perez
  • Madewell Century City Event: August 16, 2012 at 7:00pm - 9:00pm PDT featuring FabSugar's Allison McNamara and Melody Nazarian
  • Madewell San Francisco Event: August 16, 2012 at 6:00pm - 8:00pm PDT featuring FabSugar's Brittney Stephens and Danny Feekes

Additionally, FabSugar will be hosting a live Pinterest MIX WELL WITH FAB contest, offering shoppers and FabSugar readers the chance to show off their personal styling chops, pairing Madewell styles with their own pieces. To enter, directly from the event or from anywhere you are that night, upload a photo of yourself in a Madewell outfit via Instagram, Twitter or Pinterest to #mixwellwithfab. FabSugar editors will select three styling stars and each winner will receive a $200 Madewell gift certificate.

Follow FabSugar's Mix Well board on Pinterest:
Follow FabSugar on Twitter @FabSugar and on Facebook: Follow Madewell on Twitter @Madewell1937, Pinterest:, Instagram @Madewell1937 and on Facebook:

POPSUGAR is a leading lifestyle brand for women. With offices in NY, SF, LA, London, and an in-house editorial staff, POPSUGAR delivers up to the minute news and information on the latest in entertainment, fashion, beauty, fitness, shopping and more. With original video content series, live event coverage, unique shopping experiences, and one-on-one celebrity and expert interviews, POPSUGAR's positive voice targets women 18-40 and delivers over 28M monthly unique visitors, worldwide. POPSUGAR is a division of Sugar Inc. For more information, visit:

About Sugar Inc.
Sugar Inc. is a thriving digital commerce, original content and global media company. We offer insider access, unparalleled editorial and video content, and unique shopping experiences to an influential generation of women 18-40. Sugar Inc. is a privately held company with a diverse portfolio of media brands that includes: POPSUGAR and POPSUGARtv, ShopStyle, Circle Of Moms, Designer Apparel, My Perfect Sale, and POPSUGAR Shop. Founded in 2006 by Lisa and Brian Sugar, Sugar Inc. is a privately held company, and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP). For more information, visit:

The vintage-meets-modern influence of the line draws from Madewell's historic roots. In addition to denim, a full range of downtown-cool clothing and accessories is also on offer. Each Madewell piece has an easy-going feel and is designed to pair back to denim to create an individual, inspired look. Madewell tries to set each store apart from the others by gearing the props, styling, art and even furniture to the history of the building or town that we are in. Check out for more info.