SOURCE: Madison Alexander PR, Inc.

Madison Alexander PR, Inc.

August 04, 2015 06:00 ET

Madison Alexander PR Joins Code Red International Security Specialist Network of Public Relations Firms

Madison Alexander Is Code Red's Only US-Based Firm in New Global Agency Network Offering End-to-End Security PR Specialists

LOS ANGELES, CA and LONDON, UNITED KINGDOM--(Marketwired - Aug 4, 2015) - Madison Alexander PR, a boutique technology public relations and communications agency based in Irvine and Tustin, California, today announced the agency has joined the world's first specialist global security PR agency network, Code Red. Madison Alexander PR is Code Red's only agency based in the United States.

Developed to offer security vendors looking to build a profile in the competitive security market place the opportunity to work with security PR specialists globally, each member agency has been hand-picked for its in-depth experience in the IT security market place. The Code Red network covers the main geographies including: UK, France, DACH and Nordic regions, Spain, Italy, Benelux, the Middle East, Africa and the USA. Its aim is to simplify the task of marketing and corporate communications executives at security vendors in finding and managing specialist agencies to develop and execute multi-country PR campaigns, which can be coordinated either centrally or on a country-by-country basis.

"We're honored to have been invited to join this network made up of exceptional communications firms around the world," said Dan Chmielewski, principal, Madison Alexander PR. "Code Red is off to a fast start and we've offered assistance for the network's clients attending the BlackHat Conference in Las Vegas next week. We're thrilled to be a part of this organization."

The Code Red security network was founded by UK IT security specialist agency éclat Marketing to fill the gap between large multi-national agency conglomerates and small independent boutique agencies. 

"The security market is currently attracting massive security investments on an unprecedented scale and spawning a new wave of innovative security start-ups and IPOs," said Code Red founder Dianne Canham. "Businesses are becoming increasingly aware of the importance of investing in the appropriate defences against data breaches and malware and are looking for technology to help mitigate the shortage of security skills and tackle new threat vectors posed by mobile devices, the cloud and now the Internet of Things." 

She adds, "Currently CMOs at security vendors are forced to choose between global reach and security specialisation in selecting their PR partners. Now there is a viable alternative that allows them to work with a global network of experienced security PR professionals, or -- as the security profession is so fond of saying -- 'You're only as strong as the weakest link.'"

To accompany the launch of Code Red, a white paper guide to launching your company in Europe is available to download here or you can sign up for a free webinar taking place on Sep 17th entitled "A practical Guide to Launching a Security Company in Europe." 

About Madison Alexander PR
Founded in 2004, Madison Alexander PR is a boutique technology communications firm with a strong track record of success in public relations, analyst relations, marketing communications and social media. The firm works with clients from start-ups to publicly-traded firms in areas of B2B IT security, networking, enterprise software, clean/green tech, mobile technology, and Internet search technologies. The agency has offices in Southern California and Metro Boston.

MA PR has placed clients in every major industry trade journal and news web site in addition to major media outlets such as USA Today, The Associated Press, Reuters, BusinessWeek, Barron's, NBC News, CBS News, The New York Times, The Wall Street Journal, Fox Business News, CNBC, CNN FN, TechCrunch TV, ReCode, Inc. Magazine, the Costco Connection, Investor's Business Daily, The Los Angeles Times, The New York Times, The Chicago Tribune, Politico, The Hill, The Boston Globe, the San Jose Mercury News, and The Washington Post, among others. The agency works with every leading IT security trade journal and technology news website, as well as major industry analysts and social media influencers.

The agency has won a number of awards for public relations excellence from the Info Security Products Guide for excellence in IT security public relations including Security PR Team of the Year and Security PR Pro of the Year. For more information, go to www.madisonalexanderpr.com or send email to info@madisonalexanderpr.com.

About Code Red

Code Red is a specialist security PR network comprised of agencies around the world that have been hand-picked for their experience and knowledge of the IT security market place. Comprised of independent agencies in the UK, France, DACH, Nordics, Spain, Italy, the Middle East, Africa and the USA, the aim of the network is to offer a virtual PR service across one or many geographies resourced by Account Team members with genuine in-depth knowledge of local security trends, relationships with key influencers in the media and analysts and a finger firmly on the pulse of the security new agenda. To find out more about the services we offer, please visit the website at www.coderedsecuritypr.com or contact:

Contact Information

  • Dianne Canham
    Founder of Code Red
    Tel: +44 (0)1276 486000
    Email: Email Contact

    For Madison Alexander PR, contact:
    Paula Brici
    +1-949-677-6527
    Email Contact