SOURCE: Madison Ave Media, Inc.

December 08, 2010 09:15 ET

Madison Ave. Media Agrees to Acquire EllaBella Skincare

BOCA RATON, FL--(Marketwire - December 8, 2010) - Madison Ave. Media, Inc. (OTCBB: KHZM), a global leader in brand intelligence and mobile marketing, today announced its agreement to acquire a line of clinically proven skincare products from a leading private label manufacturer within the professional skincare industry. The products will be marketed under the EllaBella brand name through the Company's ecommerce platform.

The EllaBella line currently consists of 43 clinically tested products with unique benefits, including masques, peels, ampoules, cleanse & exfoliation, hydration and treatment intensives, previously available only under private label through physicians. The products rescue, balance, maintain and restore skin tone and texture. For the first time, Madison Ave. Media will make these same professional treatments available to the public, at a substantial savings for daily home use.

Madison Ave. Media intends to leverage their direct marketing network channel and ecommerce channel, making EllaBella products available to their current active base of 50,000 Physical Trainers and 100,000 Chiropractic clinics, each with 50 to 200 individual clients. Due to the strength of Madison Ave. Media distribution capabilities, internal EllaBella revenue projections anticipate the addition of 2,500 new Physical Trainers and Chiropractic clinics delivering 50 clients each at $50 in annual sales, driving $6.25M in anticipated 2011 sales. According to Mintel, the total US skin care market was valued at $4.35B in 2009.

In making today's announcement, Madison Ave. Media's Executive VP of Marketing, Tim Ransom said: "EllaBella is a leader in private label professional skincare products and we look forward to building the EllaBella name into a consumer brand of its own. It's a perfect fit with our direct market channels, and with sun damaged skin such a huge issue for the largest segment of our population -- the aging baby boomer, we are thrilled to bring this leader in skincare products directly to the public at a highly affordable price."

"The EllaBella acquisition will be the first endeavor in our mission to leverage Madison Ave. Media's multi channel distribution and data capabilities, converting this power into brand equity, products and services revenue," said Stephen Molinari, Chairman, Madison Ave. Media. "We are currently evaluating additional acquisitions to expand our ecommerce component," added Molinari.

About Madison Ave. Media

As the #1 connector to the Mobile Generation, Madison Ave. Media's innovative technology delivers an integrated matrix of advanced digital communications, business intelligence and proprietary digital media resources to millions of global customers on a daily basis. Madison Ave. Media provides brands, networks and advertising agencies with the understanding and reach to effectively engage today's mobile customer, while delivering highly measurable results. Madison Ave. Media is headquarters in Boca Raton, Florida with offices across North America.

For more information about Madison Ave. Media, visit:

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Madison Ave. Media's ability to improve their services, create new business models and content-owner opportunities, integration plans, the expected timing for the closing of the acquisition and the plans to operate Firefly independently. These statements are based on the current expectations or beliefs of management of Madison Avenue Media, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, (5) other factors affecting the operation of the respective businesses of Madison Ave. Media. More detailed information about these factors may be found in filings by Madison Ave. Media, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Madison Ave. Media is under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information

  • Contacts
    To arrange an interview with Chairman Stephen Molinari, please contact:
    Dan Lancer