SOURCE: Madison Ave. Media, Inc.

December 01, 2010 16:00 ET

Madison Ave. Media Agrees to Acquire Firefly

BOCA RATON, FL--(Marketwire - December 1, 2010) - Madison Ave. Media, Inc. (OTCBB: KHZM), announced today that it has agreed to acquire Firefly™ ( The Firefly web builder software enables non-technical users to create and manage their own website. Firefly enhances the website process with industry-leading flexibility and true WYSIWYG editing directly on a webpage.

Firefly's web services range monthly from $50-$5,000 and the Company currently has the capacity to handle over 1,000,000 websites

Stephen F. Molinari, the Chairman of the Board of the Company, stated, "Technology plays an integral role in the delivery of our many products and services to our customers. As an advanced digital media company, Madison Ave. Media offers a differentiated and competitive array of advanced, highly productive, marketing, communications and advertising solutions to our clients, accelerated with the power of technology."

One-Stop Total Web Solution
Firefly provides and automates everything you need to run your business on the web, including: domain name, hosting, email, site management tools and hundreds of pre-built, business specific websites with professional text and images so you don't have to start from scratch.

As Simple As Using Your Favorite Office Program
Firefly's revolutionary approach to website management changes the way people interact with the web, enabling computer literate, non-technical users to publish and control their own website without IT support.

Fast, Affordable Website Management
Firefly Founder Tim Ransom states: "With Firefly, you can focus on what you want to say instead of focusing on the technical challenges of building a website. Firefly empowers its customers with the ability to control website content themselves in immediate response to customer needs and market opportunities. Firefly is the easiest way to run a business on the web. The average user is able to publish their own website in less than an hour."

Receptive Markets
Firefly will reshape the workplace, delivering dramatic benefits to:

  • 20 million small businesses across the US
  • New web entrepreneurs seeking a turnkey web solution
  • Unsupported Microsoft® Office Front Page users seeking a viable alternative
  • Do-It-Yourself managers who prefer to control their own website
  • Start-ups seeking a fast and affordable web solution

Innovative Technology
Firefly's patent pending technology avoids the counter-intuitive issues concerning existing Web Builders and Content Management Systems by eliminating the need for complex administration forms and tools. Firefly handles all the "behind the scenes" technical issues for you, including: automatically linking pages, scaling images, writing the html code, and site publishing. Changes are updated as you make them in real-time while editing tools disappear when not needed, fulfilling the Firefly mantra: "No geek support required." Firefly is Windows, Mac and Linux compatible and supports Safari, Firefox, Google Chrome and Internet Explorer.

About Firefly
Firefly is a leading innovator of web management technology, providing best-in-class solutions that enable non-technical users to publish and control their own website without IT support. Firefly is based in Lakeland, TN.

About Madison Ave. Media
As the #1 connector to the Mobile Generation™, Madison Ave. Media's innovative technology delivers an integrated matrix of advanced digital communications, business intelligence and proprietary digital media resources to millions of global customers on a daily basis. Madison Ave. Media provides brands, networks and advertising agencies with the understanding and reach to effectively engage today's mobile customer, while delivering highly measurable results. Madison Ave. Media is headquartered in Boca Raton, Florida with offices across North America. For more information about Madison Ave. Media, visit:

To arrange an interview with Chairman Stephen Molinari, please contact Dan Lancer at 561-676-5111 or

Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Madison Ave. Media's ability to improve their services, create new business models and content-owner opportunities, integration plans, the expected timing for the closing of the acquisition and the plans to operate Firefly independently. These statements are based on the current expectations or beliefs of management of Madison Avenue Media, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, (5) other factors affecting the operation of the respective businesses of Madison Ave. Media. More detailed information about these factors may be found in filings by Madison Ave. Media, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Madison Ave. Media is under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.

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