SOURCE: Datran Media

September 26, 2007 08:00 ET

Madison Avenue Pioneer Paul Benjou Joins Datran Media to Accelerate Growth of Exchange Online

NEW YORK, NY--(Marketwire - September 26, 2007) - Today Datran Media announced the addition of media veteran Paul Benjou to its executive team. As vice president of strategic development for the company, Benjou will leverage 28 years of media and agency management experience to assist Datran Media in its continued growth and leadership in the online marketing industry.

Prior to joining Datran Media, Benjou held upper management positions at major agencies including Grey, Y&R, Ketchum MacLeod & Grove, FCB/Leber Katz Partners, IPG's DraftWorldwide, McCaffrey & McCall and Group One, which he founded and managed for ten years. While serving as director of media, marketing and administration at Doyle Graf Mabley, Benjou gained experience in working with major brand name clients including JP Morgan (Worldwide), Haagen Dazs, Swissair and Hilton International.

Benjou gained his expertise of interactive media and digital brands through his position as director of client services for Mediaplex, where a major responsibility focused on building the ValueClick digital brands across direct clients, agencies and publishers. In 2006, Paul joined Universal McCann's Digital Communications Practice as senior vice president/global digital director, overseeing over 70 Johnson & Johnson agency brands.

"We are delighted to welcome Paul to the team, and I am confident that his extensive knowledge, expertise and proven track record will enable Datran Media to strengthen our leadership in the space," said Datran Media President Matt Keiser. "With Paul's support, we can continue to expand our online media offerings and increase Exchange Online's (EO.com) footprint in the advertising and email exchange market."

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers EO.com, the first Cost-Per-Acquisition exchange online for both display and email media. Datran Media also operates NetMargin, one of the premier online affiliate marketing companies. Datran Media completes its suite of services with StormPost, a premier email marketing and delivery platform and the first in its category to provide email ad inventory management. For more information, please visit www.datranmedia.com.

Contact Information

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    Carla Vicens
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