SOURCE: Y & R

Y & R Y & R

May 02, 2013 16:37 ET

Madison Avenue's Iconic Y&R Moves West to 3 Columbus Circle

Y&R and Wunderman Design Space to Reflect the Future of Their Agencies

NEW YORK, NY--(Marketwired - May 2, 2013) -  One of advertising's original Madison Avenue agencies, Y&R, along with sister company Wunderman (a pioneer in direct, CRM and digital, that also had its roots on Madison Avenue) are moving to 3 Columbus Circle, a crossroad of NY's vibrant commerce and culture, as well as a block away from Central Park. 

"Madison Avenue is a state of mind," said David Sable, Global CEO of Y&R. "We're excited to move into space that we have designed to accommodate who we are and how we work. Its openness and flexibility reflect our collaborative and creative culture. We've got great common spaces and terraces and a café -- all kinds of spaces for people to work in ways that work for them and, as a result, create the best work possible for our clients. That's Madison Avenue rewritten for our times."

The new offices occupy 10 floors and 350,000 square feet on the south side of Columbus Circle. For 18 months, Y&R and Wunderman teams have worked alongside architects from Gensler to create a space that matches the sensitivities of the modern agency. 

Wunderman floors feature three Interactive walls that respond to motion. Y&R floors boast murals from up-and-coming artists and there is a dedicated multi-media room for Y&R's proprietary social media platform, Y&R Zeitgeist that will allow clients to participate in analytic sessions as social media activity occurs in real-time.

"I think Lester described our new neighborhood the best when he called it New York's creative conscience," said Daniel Morel, chairman and CEO of Wunderman. "It's that creative atmosphere at 3CC which will serve as the cradle for ideas." 

Lester Wunderman joins the New York Wunderman staff in the move, and has provided his thoughts, and shares his hopes for the future on video

"I always say 'do it big or stay in bed,'" said David Sable. "Our new space is all about helping us foster the best culture, the best creativity, the best way to engage all the people we bring together to create work for our clients. We are thrilled to have this chance to create the optimal relationship between people and their work space. It's a new chapter for us and we are all very excited," he added.

Y&R Advertising companies moving to the new space include Y&R, VML, Iconmobile, as well as Bravo, Kang & Lee and Mosaica. Wunderman moves along with Blast Radius, Design Kitchen and KBM Group. WPP's Red Fuse Communications also move to 3CC.

Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. 

About Wunderman
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.

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