Madison Logic Data and Moat Partner to Combine Attention and Intent Data

NEW YORK, NY--(Marketwired - Feb 9, 2015) - Madison Logic Data, the largest B2B data source of demographic and intent data for marketers and publishers, announced today that it has partnered with SaaS Analytics and Intelligence firm Moat to deliver robust insights into B2B audiences, with a powerful combination of viewability, attention analytics and intent data. Major global business publisher Forbes has been first to benefit from the combined data offerings of the partnership, gaining the added ability to identify unknown audiences and to better inform their optimization and campaign measurement strategies.

Moat recently launched Non-Human Traffic (NHT) Analytics, which adds NHT data to the company's industry leading viewability, AVOC and Attention Analytics to give publishers and marketers insights into what content is being viewed and where and how consumers are paying attention. Madison Logic Data's premier B2B intent database of more than 3.2 billion monthly interactions and 260 million worldwide B2B decision makers provides the added insight into which audiences were exposed to which type of content and for how long.

"Moat and Madison Logic Data are able to deliver a combined offering that is truly unique in market," said Jonah Goodhart, CEO and Co-Founder of Moat. "The addition of Madison Logic's intent data to the in-depth Attention Analytics that Moat provides, creates a new lens through which publishers and marketers can benefit."

The combined offering of data and viewability helps marketers significantly improve programmatic buying and bidding effectiveness as well as tailoring strategic and creative messaging to optimize attention, and overall performance. With Madison Logic Data inside Moat marketers will be able to optimize thousands of campaigns utilizing demographic and intent segments propelling performance and attention.

"As a partner of both Madison Logic Data and MOAT, Forbes Media is very excited to form a strategic partnership with these two companies. The combined analytics from Madison Logic Data and MOAT will allow us to provide greater demographic and intent engagement metrics to both our advertisers and BrandVoice marketing partners," said Ann Marinovich, ‎Vice President, Advertising Products & Strategy at Forbes Media.

"Viewability and attention have become key metrics for publishers and advertisers, and Moat's attention measurement platform is the best available for both post-campaign insight and campaign optimization with regard to these metrics," said Erik Matlick, CEO, Madison Logic Data. "Moat is an ideal partner for us to provide the industry with the kind of performance analysis capability on data driven audience segments, and we are excited for future collaborations as data continues to define the evolution of marketing."

About Madison Logic Data
Headquartered in the U.S., Madison Logic Data is the premier provider of demographic and intent data solutions for 1,000+ of the world's leading B2B marketers and publishers. The company's Content Consumption Monitoring technology fuels the first ever B2B Intent Data Cooperative. Madison Logic Data empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel. With solutions driven by intent data, marketers can communicate to customers with relevant messages at every stage of their journey. Madison Logic Data allows B2B marketers and publishers to present content and advertising that adds value to the end user, driving break through engagement.

Today, more than 600 of the top B2B marketers depend on Madison Logic Data to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic Data to help them drive audience growth and greater revenue.

Madison Logic Data is a global company based in New York City. It is privately funded and profitable.
www.madisonlogicdata.com

About Moat
Moat is a New York-based SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. Offerings include Moat Analytics, an attention measurement platform that provides in-depth analytics, viewability, and performance insights for publishers and advertisers to maximize the value of any ad campaign, and Moat Pro, an ad intelligence platform that allows marketers and publishers across industries to monitor and incorporate real-time trends and activity into their own media and creative decision-making. In June 2014, Moat became the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions in both online display and video. The company's founders, Jonah Goodhart, Noah Goodhart and Michael Walrath, previously launched Right Media, which was acquired by Yahoo! in 2007. For more, visit http://www.moat.com.