SOURCE: Madison Logic

Madison Logic

June 01, 2016 09:00 ET

Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers

B2B Marketers Can Now Deliver the Right Message to the Right User at the Right Time Across Devices and Channels

NEW YORK, NY--(Marketwired - Jun 1, 2016) - Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs across all channels, including smartphones, computers and tablets.

The increasing shift in content consumption across mobile devices makes cross-device identification and attribution a top priority for B2B marketers. The Madison Logic and Tapad partnership gives B2B marketers unprecedented reach and scale with the ability to run always-on, cross-device, account-based marketing programs targeting decision makers who are actively researching similar products and services.

"Screens are everywhere and so is the B2B buyer," said Vin Turk, SVP of Audience Development for Madison Logic. "This partnership allows marketers to harness the power of Madison Logic's intent data and combine it with Tapad's cross-device solutions to connect with the most-likely-to-convert prospects with hyper-relevant content wherever and whenever they're doing their research."

"Relevance is essential to the success of B2B marketers, particularly now, when breaking through the clutter is difficult," said Dave Fall, COO of Tapad. "This partnership with Madison Logic allows marketers to leverage their existing customers while identifying and reaching new audiences with messaging tailored to every device."

For more information about Madison Logic's account-based marketing platform, please visit https://www.madisonlogic.com/account-based-marketing/. For more information about Tapad's cross-platform advertising solutions, please visit http://www.tapad.com/solutions.

About Madison Logic
Madison Logic is among the world's fastest growing companies dedicated to solving the digital needs of B2B marketers. Madison Logic's Account Based Marketing Platform executes targeted advertising and content syndication products delivering real results and actionable insights powered by the most comprehensive B2B data set.

Madison Logic is a global company based in New York City. www.madisonlogic.com @madisonlogic

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. Tapad's numerous awards include: EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.

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