SOURCE: Phizzle

Phizzle

September 22, 2010 09:00 ET

Madison Square Garden Selects Phizzle as Mobile Marketing Provider to Help Take the Fan Experience to the Next Level

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - September 22, 2010) -  Phizzle, the smart platform for mobile marketing solutions, today announced that Madison Square Garden has selected Phizzle as its vendor of choice to power robust and enhanced mobile marketing campaigns for the New York Knicks, New York Rangers, New York Liberty, regional television networks MSG and MSG Plus, and the company's digital marketing database the MSG Insider.

Providing an innovative communications platform, enhanced revenue opportunities and a compelling fan experience, Phizzle's web-based platform, PhizzleMobile™, enables MSG's brands to bring real-time mobile interactivity to engage audiences, both in-arena and out.

A variety of text messaging campaigns will be incorporated to ensure a fun, exciting and participatory audience experience including Text-2-Win promotions, Text-2-Vote polls and surveys, and Text-2-Screen. To enhance the audience experience via the mobile device (pre, during, post-event), Phizzle will provide MSG with a comprehensive set of mobile & SMS marketing tools to create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers.

With its well-recognized technology expertise, Phizzle will work with MSG to engage the entire mobile 'ecosystem' to create 'real time' dialogue with audiences at games, concerts and during live broadcasts. 

"We are extremely fortunate to have this opportunity to be partnering with such legendary brands to meet the demands of MSG's professional sports teams and television networks to create an outstanding combination of deep customer loyalty and increased revenues," said Ben Davis, CEO of Phizzle. "MSG is committed to providing a comprehensive mobile strategy to effectively increase participation and initiate one-to-one dialogue with their fan base and Phizzle is excited about working together to allow our technology to deliver the ultimate fan experience."

"We are excited to work with Phizzle to enhance our mobile experience for Knicks, Rangers and Liberty fans, MSG and MSG Plus viewers, and all our event attendees. Phizzle has a fully-integrated, 360-degree platform, and creative ideas to engage our fans, build our databases, and help generate additional opportunities to integrate our marketing partners," said Scott Richman, senior vice president and general manager, MSG Interactive. 

About Phizzle:

Phizzle (www.phizzle.com) is a mobile marketing services company providing real-time audience participation and engagement technology solutions to grow fan loyalty and brand equity. We deploy a comprehensive SaaS solution based on our scalable and robust platform to easily execute interactive campaigns that create a local eco-system around teams, venues and brands. Phizzle offers tools and technologies to deliver a unique fan engagement and consumer participation experience to increase brand equity and drive sales for your marketing partners and sponsors. These offerings include a mobile marketing campaign management system, a mobile advertising platform, a mobile Internet presence builder and a high-quality broadcast-ready integration component. Only Phizzle brings this one-shop, comprehensive mobile marketing platform to its clients.

Phizzle's premium brand clients include Madison Square Garden, Cleveland Cavaliers, San Jose Sharks, Fox Sports, Comcast-Spectacor, DirecTV Sports Networks, Philadelphia 76ers, Nashville Predators and others. The privately-owned company is headquartered in San Francisco, California.

For more information, visit http://www.phizzle.com or call 1-877-744-9952. 

About Madison Square Garden, Inc.:

Madison Square Garden, Inc. is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.

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