SOURCE: Interactivation

October 05, 2009 10:08 ET

Mag Rack -- Free Video-On-Demand Network -- Now Available on DIRECTV

NEW YORK, NY--(Marketwire - October 5, 2009) - Interactivation, a New York City-based media company that owns the Video-On-Demand (VOD) network Mag Rack, announced today that it has signed an agreement to distribute its Mag Rack programming on the DIRECTV on DEMAND platform.

Acquired from Cablevision in 2008 and now available in 30 million homes, Mag Rack is a free VOD television network dedicated to helping viewers make the most of life with content that inspires and informs. Mag Rack offers shows in a broad array of categories, including kids, health, fitness, pets, magic and cooking.

Programs range from Italian-American cooking with "The Sopranos" star Steve Schirripa ("Steve Schirripa's Hungry"), to beginner pet care with veterinary personality Marc Marrone ("The Pet Shop") or nurturing your child's creativity with acclaimed actor John Lithgow ("Paloozaville").

DIRECTV also carries the CONCERT.TV VOD network which is also owned by Interactivation.

About DIRECTV

DIRECTV, Inc. (NASDAQ: DTV), the nation's No. 1 satellite television service, presents the finest television experience available to 18.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels -- more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About Interactivation

Interactivation is a New York City-based media company that delivers highly interactive and personalized content to consumers via TV, mobile devices and the internet through its proprietary interactive technology and two Video-on-Demand (VOD) networks, Mag Rack and Concert TV. For more information, go to www.interactivation.com.

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