TORONTO--(Marketwire - Mar 7, 2013) - Magazines Canada and Marketwire are pleased to announce a new partnership that will help disseminate news and information about Canada's vibrant magazine media to news outlets across the country.
As Magazines Canada's official wire sponsor, Marketwire will provide the association with Canadian press release distribution, including multimedia enhancement options, such as photo, video and search engine optimization.
"Magazines Canada has dozens of events, webinars, announcements and other news to share every year. We're definitely looking forward to putting Marketwire's reach and the tools they offer to good use," said Brianne DiAngelo, Magazines Canada's communications manager.
Marketwire will also be part of MagNet 2013, the annual Canadian magazine superconference managed by Magazines Canada. In addition to its exhibition table at the conference Marketplace, Marketwire will provide a Sysomos dashboard to analyze and display all social media traffic related to MagNet, including the conference's official Twitter hashtag, #MagNet13.
"We look forward to supporting MagNet in providing the inspiration and solutions that help attendees adapt to change and advance their businesses," said Bernadette Lee, Marketwire's vice president, global partners and media solutions. "Like Magazines Canada, Marketwire is focused on the future and committed to helping professional communicators stay on top -- and ahead -- of their game."
"The Sysomos dashboard will make it easier for us to keep track of what people are saying about MagNet in social media. It'll also be fun for delegates to see the conversation develop in real time," added DiAngelo.
MagNet is North America's largest magazine conference. Every year, magazine professionals come together to discuss and improve the state of the magazine industry. The conference includes keynotes, seminars and workshops from leaders, thinkers and visionaries.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Powered by Sysomos, Marketwire also provides industry-leading social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
About Magazines Canada
Magazines Canada is the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media.
MagNet is Canada's premiere public policy, professional development and networking conference for magazine professionals. Developed to meet the industry's growing needs for targeted, thought-provoking information and insightful, accessible and affordable learning, it represents a collaborative effort from the Canadian Society of Magazine Editors (CSME), Circulation Management Association of Canada (CMC), Magazines Canada (MC) and the Professional Writers Association of Canada (PWAC). Together, these associations have worked closely to deliver a stellar line-up of sessions, workshops and keynote speakers featuring North America's top magazine publishing leaders, thinkers and visionaries.