Magazines Canada Releases New Video "Anything Can Happen at a Magazine Stand"

TORONTO, ON--(Marketwired - Dec 3, 2014) -  Can one minute at a magazine stand tell you enough about someone that you could skip the first date?

Can telling a magazine story by video create a bigger buzz in the marketplace?

Magazines Canada partnered with K9 Strategy+Design and a team of Ontario filmmakers to create a mini movie showcasing the many possible stories that can happen at a magazine stand. The concept: What you read tells the story of who you are. (After all, there is a Canadian magazine for just about every interest!)

This marketing project grew from conversations with Magazines Canada members and industry partners who asked, "How do we bring back an element of surprise and engagement to the magazine buying experience -- and showcase our excellent home-grown content?"

Consumers will see "movie poster" print ads for the campaign in a number of Canadian magazines, inviting them to view the video and go to a magazine stand to discover their own story. They will be able to access the mini movie on canadasmagazinestore.ca/anythingcanhappen and then use the website's store locator to find a retail outlet nearby that carries Canadian magazines. They will be invited to engage in social media, online and in the retail environment, and to view additional content -- like the "making of" movie and interviews with key campaign players.

"Anything Can Happen at a Magazine Stand explores the stories we can discover with magazines," says Barbara Bates, Executive Director of Circulation Marketing for Magazines Canada. "We hope Canadians of multiple generations will enjoy this fun approach to reminding us of our love affair with magazines."

NOW PLAYING

They came for a magazine and left with so much more.

ANYTHING CAN HAPPEN AT A MAGAZINE STAND.

Find out here: canadasmagazinestore.ca/anythingcanhappen
#magazinematch

Anything Can Happen at a Magazine Stand is part of Magazines Canada's Audience Growth & Engagement project, which aims to drive audiences to retail outlets, subscriptions sites and digital products through print advertising, social media and online promotions. This project is made possible with the generous support of the Ontario Media Development Corporation.

About Magazines Canada:

Magazines Canada is the national, not-for-profit trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media. Visit magazinescanada.ca.