SOURCE: Magellan


January 06, 2015 21:00 ET

Magellan SmartGPS Selected by Jaguar Land Rover as Lead Navigation Application for InControl™ Platform on Model Year 2016 Vehicles

Magellan Demonstrating Its SmartGPS Navigation Software for Connected Car on Jaguar Land Rover InControl Platform During International CES® in Las Vegas

LAS VEGAS, NV--(Marketwired - Jan 6, 2015) - Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor, and mobile navigation, announces at International CES that its SmartGPS Navigation application has been selected by Jaguar Land Rover as the lead navigation application for the automotive maker's model year 2016 vehicles featuring Jaguar Land Rover's InControl infotainment platform. This partnership marks the first integration of Magellan's SmartGPS smartphone navigation application into an automotive OEM infotainment platform.

Magellan will be demonstrating its SmartGPS Navigation software on the Jaguar Land Rover InControl platform in its booth (LVCC, South Hall 2 - MP25441) during International CES.

The Magellan SmartGPS apps for iOS and Android are an extension of Magellan's SmartGPS Eco cloud platform. The SmartGPS Eco cloud platform is built on a robust architecture supporting content aggregation, personalization and localized delivery. The Magellan SmartGPS Eco cloud platform is designed to integrate with connected car solutions requiring navigation with real time, personalized local content. 

"Magellan is honored that its SmartGPS platform has been selected by a company as prestigious and well-known as Jaguar Land Rover to be its lead navigation solution for its upcoming 2016 model year," commented Stig Pedersen, associate vice president of product management at Magellan. "Our Magellan SmartGPS Eco aggregates and integrates unlimited content into a single stream, and delivered onto the navigation map, and into any standardized user interface. It is an excellent match with Jaguar Land Rover's heritage in premium automotive design and quality. Our partnership with Jaguar Land Rover allows us to integrate with a variety of vehicle types, from convertibles to luxury sedans to sport utility vehicles."

This complete navigation solution from Magellan provides the Jaguar Land Rover InControl platform with the following features and content presented with the navigation map:

  • Turn-by-Turn Navigation with Landmark Guidance - Voice-guided navigation using landmarks as a guide versus street names (available with subscription).
  • Real Time IP Traffic - Drivers can navigate efficiently by checking their route for traffic conditions (with turn-by-turn navigation subscription).
  • Yelp & Foursquare - Receive suggestions, reviews and tips for local businesses from Yelp and Foursquare, including restaurants and shops, and seamlessly navigate to those locations.
  • Social Media check-in - Drivers can check into their destination location on Yelp or Foursquare directly from the Magellan SmartGPS app.
  • Last Mile Navigation - Drivers enjoy seamless transfer of their navigation route from head unit to smartphone, to complete their journey on foot. 

As a vehicle progresses on its route, the SmartGPS app accesses the cloud to deliver rich, location-relevant information in "squares" that are displayed on the vehicle head unit display. When the user taps on a square, detailed profile information is displayed including the address, phone and any available special offers or consumer reviews, plus an icon to seamlessly start navigation to their selected destination.

"Magellan was the perfect choice to bring smartphone integration with proven navigation to our customers," said Peter Virk, head of Connected Technologies and Apps at Jaguar Land Rover. "Its reputation as an industry pioneer and technology leader in automotive navigation complements Jaguar Land Rover's leading world-class vehicles."

The Magellan navigation software is integrated on the InControl platform resident on Jaguar Land Rover head units with control access from the touch panel. The Magellan SmartGPS smartphone app connects to the InControl platform via smartphone tether, safely putting display and touch control of the application onto the head unit's touch panel. It allows users to continue using their preferred apps -- such as the Magellan SmartGPS smartphone navigation application -- on their smartphone in a way they are accustomed to without compromising safety.

The Magellan SmartGPS navigation application will be available for compatible Jaguar Land Rover vehicles beginning in 2015.

Pricing and Availability
The Magellan SmartGPS smartphone navigation application for compatible Jaguar Land Rover vehicles will be available in iOS and Android stores in Q1 2015. The Magellan SmartGPS apps are free. The MSRP for a one year subscription for in-app purchase for turn-by-turn navigation with IP traffic is $19.99, the MSRP for a three year subscription is $49.99.

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan ( brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today's consumers.

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About Jaguar Land Rover
Jaguar Land Rover is the United Kingdom's largest automotive manufacturing business, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all-wheel drive vehicles, and Jaguar, one of the world's premier luxury sports car marques. Under the ownership of Tata Motors, Limited, all of its cars are engineered and designed in Britain. It has invested billions of pounds in state-of-the-art production and research and development facilities. In fact, Jaguar Land Rover is the biggest UK investor in R&D in the manufacturing sector and in the global top 100 for R&D spending. Driving the business is a world-class team of 30,000 people globally. In addition, it supports more than 190,000 UK jobs through the supply chain, dealer network and wider economy.

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© 2015 MiTAC Digital Corp. All rights reserved.

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