SOURCE: Magellan


August 05, 2014 14:46 ET

Magellan's Echo Fit Adds Step and Sleep Tracking to Its Smart Sports Watches

Echo Fit Brings the Power of Sports Apps and More to Athletes' Wrists; RunKeeper Support of Echo Series Coming Soon

SANTA CLARA, CA--(Marketwired - Aug 5, 2014) - Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, has introduced its latest Smart Sports Watch, Echo Fit. Echo Fit builds on the success and app support of Echo with built-in activity and sleep tracking to keep athletes motivated between sports activities. With the free Magellan Active app and website, monitoring progress is easy with daily goals, detailed analysis, and sharing capabilities. The new Magellan Echo Fit will be on display in Magellan's booth #23008 at Outdoor Retailer Summer Market in Salt Lake City, August 6-9.

The Magellan Echo Fit monitors steps, distance and calories burned throughout the day. When it's time to recover, Echo Fit tracks how many hours slept, creating a complete picture of the day. With wireless uploads to the Magellan Active app, users can set daily goals, monitor their performance and post it to Facebook, Twitter and Google+. The data is synced and viewable online at Magellan Active for more in-depth analysis and activity trends, as well as the ability to automatically sync with third party services.

"Echo Fit is a 24x7 sports smartwatch with the ability to interact with your favorite sports app and track your daily steps and sleep, eliminating the need for a separate activity tracker," said Clark Weber, senior director of fitness and wearable products at Magellan. "We've built Echo Fit on the success of Echo with added features to improve the Smart Sports Watch category. Echo Fit does it all -- sports, activity and sleep."

Like Echo, Echo Fit leverages Bluetooth Smart and the power of a smartphone to stream real-time app data to a user's wrist, as well as act as a remote control for the app and music. Whether it's running, hiking, cycling, golfing, or other sports activities, Echo Fit's deep integration with apps makes it customizable to meet the unique needs of each athlete. Compatible apps include Strava, MapMyRun, MapMyRide, MapMyHike, Wahoo Fitness, iSmoothRun, iMobileIntervals, AllTrails, Golf Pad, RunKeeper (in September) and more. With an open platform, Echo Fit is designed to keep pace and evolve as sports apps are updated and added.

"We're thrilled to further enhance the RunKeeper experience through our integration with the Echo Series," said Jason Jacobs, RunKeeper CEO. "The watches are an ideal fitness form factor that enables users to instantly get the feedback they need to push themselves, without interrupting the flow of their workout. We're excited to see how this partnership motivates our community to stay active and hit new fitness goals."

The Echo Series are the only smartwatches designed for sports with a rugged design, including water-resistant capability for rainy-day workouts or the shower. Their lightweight, sporty designs include a 1" high-resolution display that performs well in all lighting conditions, especially direct sunlight. A backlight may be turned on for darker conditions, while the screen background and characters can be inversed from black to gray.

Using ultra-low power components and running off a replaceable coin-cell battery that will last 4-8 months with typical usage, athletes can depend on the Magellan Echo Fit 24-7 without having to recharge it. Its sleek design and watch functions (time, alarm and stopwatch) make Echo Fit the perfect everyday watch for tech-savvy athletes. Customizable, it comes with 3 watchfaces to choose from and is available in four sporty colors: black, blue, gray and pink.

The Magellan Echo Fit is compatible with the latest iPhones and Android 4.4 smartphones. It will be available at retailers this fall for an MSRP of $149 or $199 with Heart Rate Monitor.

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About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan ( brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today's consumers.

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