SOURCE: Magellan

Magellan

January 16, 2015 13:05 ET

Magellan's Echo Fit Smart Sports Watch to Be Featured at PGA Merchandise Show

Latest Model in Popular Echo Series Puts Golf Apps on Your Wrist

SANTA CLARA, CA--(Marketwired - Jan 16, 2015) - Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor, and mobile navigation, is featuring its Echo Fit Smart Sports Watch at the PGA Merchandise Show* (Booth #3716). The Echo Fit is the latest addition to the company's Echo Series of smart sports watches that utilize smartphone apps to their full potential by wirelessly sending real-time app data to the user's wrist; serves as a remote control for apps and music; and is an activity tracker. Echo Fit's light weight and long battery life make it perfect for golfers who want to track their performance data on their wrist with their smartphone safely tucked away and conserving power.

Golf Pad App Integration
The Magellan Echo and Golf Pad app work in perfect sync for every shot, with information available for more than 30,000 courses worldwide. Through Echo's use of embedded Bluetooth® Smart to connect to a smartphone, users can simply look at their wrist and at a glance know the yardage to the green, keep track of their score, including any penalties, and capture and analyze the exact distance of every shot, tee to cup. Users can also instantly share a great round with friends online. Other key features for golfers include:

  • Lightweight design -- won't affect swing
  • Real-time data from your favorite golf app is displayed on your wrist via Bluetooth Smart -- scoring, distance to green, tracking shots at a glance, and more
  • Notifications -- Golfers can stay connected without bothering other players since smartphone notifications (emails, texts, calls, etc.) appear right on their wrists
  • Replaceable coin cell battery -- lasts up to 8 months; never worry about charging before tee off
  • Smartphone is safely tucked away and conserving its battery life to last the entire round of golf
  • Activity and sleep tracking -- helps golfers measure their fitness levels during the day and their recovery at night
  • Additional golf apps coming in Q2 2015

"Golfers love the ability to easily keep track of their score, distance to the green, track shots and view smartphone notifications conveniently from the Echo Fit on their wrist. And the ability to keep their smartphone safe and conserving battery power to last the entire round," remarked Stig Pederson, Magellan associate vice president of product management. "Due to the positive response we've received from golfers, Magellan is looking to expand its distribution in the golf industry."

Smartphone Extension
Echo Fit is an extension of a smartphone, simultaneously displaying sports data, notifications, and achievements that are normally shown on the smartphone display. Each third party app has been optimized for Echo Fit; ensuring users have the best experience no matter which app they choose.

Along with the release of the Magellan Active App in Q1, Echo Fit will have the capability to display notifications of incoming text, phone calls, and emails when paired with a smartphone. Third party app (e.g., Facebook, Skype, etc.) notifications will also be visible, allowing users to stay connected, without interrupting the flow of the game. Once the Magellan Active app has been synced to the Echo Fit, users can wirelessly receive and store the activity and sleep data that has been collected. Data can then be uploaded to Magellan's Active website and shared. 

Echo Fit users can view the time, all of their steps, distance covered, calories burned, and sleep activities along with a seven-day rolling average, right on their wrist. For step tracking, there is an alert notification that sounds when the daily goal is met.

Compatible Apps
Whether it's golf, running, hiking, cycling, or other sports activities, Echo Fit's deep integration with apps makes it customizable to meet the unique needs of each user. In addition to Golf Pad, additional compatible apps include: MapMyFitness (and their family of apps), RunKeeper, Strava iMobileIntervals, Wahoo Fitness, AllTrails, iSmoothRun Pro, Jog Note, WeiBike and Men's Health Personal Fitness Trainer. More are being added on a regular basis. (Not all apps are available for Android smartphones.)

Pricing and Availability
The Echo Fit Smart Sports Watch is available at retailers nationwide, including Clever Training, as well as online at Amazon.com and MagellanGPS.com. It has an MSRP of $129.99 or $179.99 with Bluetooth Smart Heart Rate Monitor. It is available in black, blue, pink and gray.

For additional information, visit http://www.magellangps.com/Fitness/Echo

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today's consumers.

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* The PGA Merchandise Show will be held January 20-23, 2015 at the Orange County Convention Center in Orlando, Florida.

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