SOURCE: Magento

Magento

June 20, 2016 09:47 ET

Magento Leads European Commerce Platform Market

More European Companies Choose Magento for Their Commerce Solution Than Any Other Vendor

LONDON, UNITED KINGDOM--(Marketwired - Jun 20, 2016) - Magento Commerce, the worldwide leader in digital commerce innovation, today announced that Magento is the fastest growing and most widely used commerce platform in Europe. Magento now has 53 clients on the recently published 2016 Internet Retailer Europe 500 list, more than any other provider and more than double Demandware's 26 and SAP Hybris' 24 clients.

Magento's UK and Europe-based customers include Fraport AG (Frankfurt Airport), Dyson, Poundland, Charlotte Tilbury, Missguided, Mothercare, Made in Design, Kurt Geiger, Orsay, Lafuma, Vision Direct, La Halle and Maisons du Monde.

"Our European customers are out-innovating their competitors in mobile, unique shopping experiences, and new digital commerce business models," said Mark Lavelle, CEO of Magento Commerce. "Merchants exploit Magento's legendary flexibility as well as the ease of integration with systems like SAP to deliver exceptional commerce solutions."

Product Momentum Drives European Success

The company's European growth surge is attributed to the recent release of Magento 2, its flagship digital commerce platform. In the first seven months since its release, customers have downloaded the software over 350,000 times with 2,400 live sites worldwide.

Since releasing Magento 2.0, the company announced the following:

  • Magento Enterprise Cloud Edition provides an advanced deployment option for the Magento application in public cloud environments. Unlike other SaaS commerce offerings, Magento Enterprise Cloud Edition combines all the benefits of SaaS with all of the flexibility and customization capabilities that customers want. Now businesses gain on-demand scalability, deployment speed and turnkey management typical of SaaS while supporting unique customizations and integrations that deliver differentiated brand experiences.

  • Magento 2.1 represents the first full feature release on the new platform and empowers merchants to drive sales and to improve business user productivity across their digital store operations. New capabilities include content staging and preview for faster and more reliable commerce site updates, improved product search that supports 30 languages, and new payment features that speed checkout. Magento 2.1 is available on June 23, 2016.

  • Magento Order Management extends retailers' ability to manage complex order processes in a SaaS environment. Retailers can more easily sell and fulfill across multiple channels and geographies including stores, drop shippers, multiple warehouses and third-party logistics companies.

  • As the official Magento extension store, Magento Marketplace provides merchants with simplified user experience for easy discovery of curated, high-quality products and services to extend the functionality of their Magento stores more quickly and cost effectively.

Businesses continue to value Magento's ability to support unique customer experiences. "The way our website runs is just as important as in-store customer service," said Alex Barbier, digital marketing director at Oliver Sweeney, a UK-based luxury lifestyle brand for men. "We needed a platform that we could not only easily scale up if required, but could also be customised to our brand. The website is our virtual shop front and we felt that Magento's offering was best suited all of those needs."

Jonty Sutton, founder & CEO of systems integrator Redbox Digital, added, "We are seeing an overwhelming demand from merchants to offer highly differentiated customer experiences along with simplified integration with existing systems and enhanced ability to respond to the rapid pace of technology change. Magento is once again disrupting the retail landscape by combining the best of SaaS -- easily deployed, vertically scaled, easily maintained, protected and upgraded -- with its industry-leading flexibility for full control of the customer experience. The differentiated flexibility and personalisation Magento offers allows organisations to create the best digital commerce experience to engage shoppers and drive sales."

MagentoLive UK:

800 leading digital commerce innovators are coming together this week for the fifth annual MagentoLive UK event on June 20-21st at the Park Plaza Westminster Bridge in London. MagentoLive UK will feature more than 20 merchant-led best practices sessions as well as leading experts from Magento and its partner community. The industry trailblazers that attend MagentoLive UK, as well as other Magento events around the world, collaborate, learn, and collectively shape the future of commerce.

About Magento Commerce

Trusted by more than 250,000 businesses worldwide, Magento Commerce is the worldwide leader in digital commerce innovation to retailers, brands and branded manufacturers across retail B2C and B2B industries. In addition to its flagship open source digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions empowering merchants to successfully integrate digital and physical shopping experiences. With over $50B in gross merchandise volume transacted on the platform annually, Magento Commerce is the foremost provider to the Internet Retailer Top 1000 and the Internet Retailer B2B 300, counting more than double the clients to the next closest competitor. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.

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