SOURCE: MaggieMoo's International

January 18, 2007 12:13 ET

MaggieMoo's International Joins The Hershey Company in the Celebration of the 100th Anniversary of Hershey's Kisses® Brand Chocolates

MaggieMoo's Kicks Off "So Many Kisses™...So Little Time"

COLUMBIA, MD -- (MARKET WIRE) -- January 18, 2007 -- MaggieMoo's International (www.maggiemoos.com) and The Hershey Company are ringing in the New Year with a partnership Sealed with a Kiss -- 100 kisses, to be exact. This year marks the 100th Anniversary of the Hershey's Kisses Brand Chocolates, and MaggieMoo's is honoring the milestone with special ice cream treats and sweepstakes contest "So Many Kisses™...So Little Time," going on now through March 2007 at Treateries nationwide.

MaggieMoo's award-winning super-premium ice cream treats will include new cakes and cupcakes made especially with Hershey's Kisses Chocolates and Kissables candies. Customers also will be able to enter a contest to win an all-expenses-paid trip to Hersheypark, in Hershey, Pa. Deemed the Sweetest Place on Earth, customers can enter to win the trip to Hersheypark via text messaging, online and at their local MaggieMoo's Treatery. For further contest information, visit www.maggiemoos.com.

"The Hershey's Kisses Chocolates are a legend in the candy industry and we are thrilled to be celebrating its 100th anniversary with The Hershey Company," said MaggieMoo's CEO Jon Jameson. "It's MaggieMoo's hallmark to always partner with industry-leading companies and continuing to cultivate our relationship with The Hershey Company is a priority."

In 2006, MaggieMoo's developed the first-ever Twizzlers ice cream flavor, inspired by the popular Twizzler's licorice candy from Hershey's.

Jameson added, "We are excited about the launch of '"So Many Kisses™...So Little Time,' and can't wait for customers to try our new Hershey's Kisses Chocolates-inspired creations."

Honoring the Hershey's Kisses Chocolates and tantalizing taste buds at Treateries across the country are MaggieMoo's Dream Cakes and ice cream cupcakes topped with Hershey's Kissables candies; a new Truffle cake featuring Hershey's Kisses Chocolates and MaggieMoo's award-winning strawberry ice cream and rich chocolate ganache icing; and the newly updated Twizzler's Tree House Fresh Escape, an ice cream creation with Twizzler's ice cream, Hershey's Kissables candies, brownies and marshmallow cream.

Milton Hershey created Hershey's Kisses Chocolates in 1907. Today, the Hershey's Kisses Chocolates is one of America's most recognized and loved brands, with more than 80 million Kisses produced daily.

MaggieMoo's isn't the only one getting in on the celebration. The United States Postal Service recently unveiled the 2007 edition of the LOVE Series stamp, entitled "With Love and Kisses," featuring the Hershey's Kisses brand as the new centerpiece of the popular stamp series.

As part of the year-long celebration, The Hershey Company plans to release Hershey's Kisses Chocolates filled with cherry cordial crème and dark chocolate Kissables candies. In addition, the Kissmobile cruisers will be visiting cities and towns across the country, passing out hundreds of Kisses Chocolates along the way.

For more information about MaggieMoo's and "So Many Kisses™...So Little Time," visit www.maggiemoos.com. For more information about The Hershey Company and the 100th Anniversary of Hershey's Kisses Chocolates, visit www.hersheyskisses.com.

About MaggieMoo's Ice Cream and Treatery

Based in Columbia, Md., MaggieMoo's (www.maggiemoos.com) currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's chocolate, dark chocolate, vanilla, vanilla bean and strawberry ice cream flavors all have been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award, for taste, texture and overall appearance for eight years in a row. MaggieMoo's is the only national retail concept to win all five awards.

About The Hershey Company

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Hershey's Kissables, Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, and PayDay Pro energy bar. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

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