SOURCE: MaggieMoo's International

July 31, 2006 13:00 ET

MaggieMoo's "Kicks" Off Summer With Inventive New Flavor

MaggieMoo's Introduces an Icy Treat Full of Energy

COLUMBIA, MD -- (MARKET WIRE) -- July 31, 2006 --MaggieMoo's International breaks new ground as the only national award-winning ice cream brand to pioneer a frozen treat flavored like a popular energy drink. Treateries nationwide are scooping up Energy Sorbet made with Red Bull, a chilled treat guaranteed to satisfy the sweet tooth as well as pack a punch of pure energy.

"Our new flavor is the perfect way to revitalize during scorching summer days," said Jon Jameson, CEO of the award-winning MaggieMoo's International. "It's a cold, tasty treat that also gives you an energy boost."

Coinciding with the energy drink craze which has exploded across young, hip America in recent years, MaggieMoo's, along with pumped-up spokescow, Maggie, created this must-have summer treat that innovatively connects a nostalgic dessert to the modern-day energy drink quickly passing coffee and soft drinks in popularity.

"Energy Sorbet made with Red Bull offers a bold, refreshing flavor that will tantalize teenagers and young professionals who are already fans of Red Bull's unique taste," added Jameson. "However, we spent months perfecting the icy treat so that it appeals to everyone."

This pick-me-up dessert will thrill more than just taste buds, though, undoubtedly enticing patrons who generally steer clear of such sweets. Unlike ice cream, sorbet uses no dairy products and is virtually fat-free. On a daily basis, state-of-the-art machinery in each individual Treatery whips the sorbet until it is dense and flavorful.

Prepared with fresh, premium ingredients along with Red Bull, Energy Sorbet made with Red Bull upholds MaggieMoo's standard of excellence. Fans of MaggieMoo's award-winning ice cream will find its newest flavor also "delivers delight with every spoonful," according Jameson.

MaggieMoo's currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made premium ice creams, mix-ins, smoothies, sorbets, ice cream cupcakes and custom ice cream cakes.

For further information on MaggieMoo's and its products, log onto www.maggiemoos.com.

About MaggieMoo's Ice Cream and Treatery

Based in Columbia, Md., MaggieMoo's currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's chocolate, dark chocolate, vanilla, vanilla bean and strawberry ice cream flavors all have been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award, for taste, texture and overall appearance for eight years running. MaggieMoo's is the only national retail concept to win all five awards.

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