SOURCE: MaggieMoo's

August 21, 2006 12:27 ET

MaggieMoo's Supports WLIW21 New York Public Television With Corporate Challenge During August Membership Campaign

Treatery Franchisees, Cast Members and Employees Volunteer During Broadcast of "Best of Stars on Ice" and "Doo Wops Best"

COLUMBIA, MD -- (MARKET WIRE) -- August 21, 2006 --MaggieMoo's Ice Cream and Treatery came out to support WLIW21, Long Island's public broadcasting station on Wednesday, August 9, 2006 when they issued a Corporate Challenge and helped raise pledge donations totaling $19,185 during WLIW21's broadcast of "Best of Stars on Ice: Vol. 1" and again during "Doo Wops Best." Franchisees, cast members, employees from MaggieMoo's tri-state Treateries and Miss Maggie, the beloved 7-foot spokescow, were on hand during the programs to answer studio telephones and accept membership pledges from WLIW viewers. Stuart Olsten, Chairman of MaggieMoo's, and Jon Jameson, President and CEO of MaggieMoo's, were live in-studio to present the Corporate Challenge to WLIW21 viewers.

"Supporting WLIW21 is a perfect fit for our brand," said Jon Jameson. "It complements our already strong position on community involvement and service. The station's commitment to quality television and educational programming reflects our own commitment to ice cream excellence. We are happy to be able to give back to the viewers of WLIW and our tri-state customers."

As a Long Island resident, Mr. Olsten expressed his ongoing support for WLIW. He said, "As Chairman of MaggieMoo's, I know the importance of supporting those in the communities we serve. I encourage business affiliates, franchisees, employees, friends and family to join us by making a donation to support the wonderful quality programming that WLIW provides every day of the year."

"WLIW21 relies on support from socially responsible companies like MaggieMoo's to continue our mission as a producer and broadcaster of educational, entertaining and enlightening television programming for our community," said Terrel Cass, President and General Manager of WLIW21 New York Public Television. "We are thrilled to welcome them as a corporate sponsor."

THE BEST OF STARS ON ICE: VOLUME I highlighted the best moments from the first 15 years of the Stars on Ice Tour, including Scott Hamilton, Kristi Yamaguchi, Torvill and Dean, Katarina Witt, Gordeeva and Grinkov, and Paul Wylie.

THE BEST OF DOO WOP program featured the producer of the "American Soundtrack" series who was live in studio and shared behind the scenes stories and highlights of his popular Doo Wop specials. Performances included Johnny Maestro & the Brooklyn Bridge, Mel Carter and the Chiffons and Little Anthony and the Imperials.

The participating MaggieMoo's Treateries included:

MaggieMoo's Bayside, NY                 MaggieMoo's Westport, CT
39-33 Bell Blvd.                        385 Post Road East
Bayside, NY  11361                      Westport, CT  06881

MaggieMoo's Brooklyn, NY                MaggieMoo's Wilton, CT
183 Seventh Avenue                      Gateway Center
Park Slope                              14 Danbury Road
Brooklyn, NY  11215                     Wilton, CT  06897

                                        MaggieMoo's Edison, NJ
MaggieMoo's Commack, NY                 1655-282 Oak Tree Road
38 Jericho Turnpike                     Edison, NJ  08820
Commack, NY  111725
                                        MaggieMoo's Hillsborough, NJ
MaggieMoo's Greenvale, NY               Hillsborough Shopping Center
32A Glen Cove Road                      649 Route 206
Greenvale, NY  11548                    Hillsborough, NJ  08844

                                        MaggieMoo's Verona, NJ
MaggieMoo's Massapequa, NY              18 Grove Avenue
5284 Sunrise Highway                    Verona, NJ  07044
Massapequa, NY  11762
                                        MaggieMoo's Whitehouse Station, NJ
MaggieMoo's Mt. Kisco, NY               531 Route 22 East #8
159 East Main Street                    Route 22 Eastbound
Mt. Kisco, NY  10549                    Whitehouse Station, NJ  08889

MaggieMoo's Manhattan, NY               MaggieMoo's Wynnewood, PA
1437 2nd Avenue (74 & 75th)             Wynnewood Shopping Center
New York, NY  10021                     50 E. Wynnewood Road
                                        Wynnewood, PA  19096
About MaggieMoo's International LLC

Headquartered in Columbia, Maryland, MaggieMoo's operates almost 200 Treateries across the nation. Each location features a menu of freshly-made premium ice creams, mix-ins, smoothies and custom ice cream cakes, and the company is the only national ice cream concept to win five Blue Ribbon Awards from the National Ice Cream Retailers Association. For more information on MaggieMoo's, visit

About WLIW21 New York Public Television

WLIW21 New York Public Television is the fourth most-watched public television station in the United States, with an average weekly cumulative audience of nearly two million households in the New York metropolitan area. As a resource for public television stations, WLIW21 distributes live daily broadcasts of BBC World News and is a leading producer of PBS fundraising specials including the VISIONS aerial series, cultural documentaries celebrating the cultural diversity of America, and concerts. For more information, visit

Contact Information

  • WLIW21 Contact:
    Natasha Padilla.
    Tel: 212 560-8824
    P. 212 560-8824
    E. Email Contact

    Media Contact:
    Deanna Morton
    P. 516 829-5502
    Cell: 516 732-6414
    E. Email Contact