SOURCE: Magic Ruby

Magic Ruby

March 27, 2013 09:00 ET

Magic Ruby Appointed to Create Second Screen Experience for Technicolor's New CGI-Animated Children's Series, The Deep

Immersive App Experience to Extend Series Fan Engagement Through Games, Educational Facts, Exclusive Content and Commerce Wish Lists

BURBANK, CA--(Marketwire - Mar 27, 2013) - Magic Ruby, the leader in delivering monetizable content and immersive applications for the second screen, has been appointed to create the second screen companion application for the all-new Technicolor-produced, CGI animated, action adventure series, The Deep, anticipated to premiere in fall 2014.

Currently in development, Magic Ruby's companion app for The Deep will sync in real time across smart devices to the show. The app will demonstrate how second screen applications and production platforms provide deep audience engagement through games, educational facts, exclusive content and commerce wish lists.

"The response from potential broadcast partners to the demo of the second screen app for The Deep, unveiled at this year's Kidscreen Summit, has been tremendous, and it has proven to be an extremely valuable marketing tool for the series," noted Steven Wendland, vice president, Technicolor Digital Productions. "Magic Ruby clearly understands our vision for the series, and we are excited to work with them to further develop this unique experience, which will allow fans to engage more deeply with the brand -- both during the broadcast and in-between episodes."

Based on the international hit graphic novel series, The Deep follows the incredible adventures of the Nekkon family, who explore unchartered areas of the earth's oceans, seeking to unravel the mysteries of the deep sea. Every episode of the series, targeting Kids 8 - 12 and their families, is filled with action, adventure, incredible sea monsters, fantastic vehicles, unbelievable bravery, and the odd family squabble, of course!

The Deep's second screen application will take fans deeper into the broadcast with immersive and educational content that allows viewers to explore the Nekkon family's underwater home, as well as the creatures and places they encounter on their adventures. The app will also integrate offline content to keep fans engaged between broadcasts and encourage tune-in.

"We are excited to strengthen our partnership with Technicolor by providing second screen solutions for The Deep," stated Magic Ruby CEO Tom Engdahl. "We believe this highly creative and engaging series is the perfect vehicle for Magic Ruby to demonstrate the power, elegance and effectiveness of the second screen in immersing audiences of all ages more deeply into the story and brand."

About Technicolor
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. Euronext Paris: TCH www.technicolor.com

About Magic Ruby
Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. A spin off from Technicolor in 2012, its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit www.magicruby.com.

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