SOURCE: Magic Ruby

Magic Ruby

December 18, 2012 09:00 ET

Magic Ruby Appoints Winifred Chang as Vice President of Product Development

Cisco, Dolby Leader Joins Second Screen Trailblazers to Drive Accelerated Innovation

BURBANK, CA--(Marketwire - Dec 18, 2012) - Magic Ruby, the leader in delivering monetizable content and applications for the second screen, today announced the appointment of Winifred Chang as the company's Vice President of Product Development. In this role, Chang will build out Magic Ruby's new Second Screen Production Platform and tools including synchronization, content management, commerce, targeted advertising, interactive features, social media, rewards systems and user analytics.

"We're excited to welcome Winifred on board to spearhead this new class of Second Screen Production tools," said Tom Engdahl, founder, president and CEO of Magic Ruby. "Winifred has a strong track record of leading innovation, repeatedly delivering multiple initiatives and products to market quickly. I am confident that Winifred will bring the same energy and execution to Magic Ruby's executive team."

During her time at companies including Cisco Systems and Dolby Laboratories, Chang crafted critical partnerships that accelerated new market entry and strategic growth for enterprise and consumer projects alike. Chang brings 17 years' experience in generating new revenue opportunities through her well-established connections across a broad spectrum of video and entertainment ecosystems.

Before joining Magic Ruby, Chang served as a business development leader in the Home Networking Business Unit at Cisco, where among other responsibilities, she led the development of entertainment ecosystem strategy, grew strategic partnerships with CE companies, telco and cable service providers, and accelerated innovation on the Connected Home platform. Earlier, at Dolby Laboratories, Chang's award-winning domain expertise and business leadership helped establish surround sound as the de-facto standard for HD streaming video services and ensured HD over-the-top (OTT) media initiatives.

"What really excites me about Magic Ruby is that apps are just the tip of the iceberg of our capabilities. The overarching goal of our Second Screen Production Platform is to power the next level of engagement and monetization of the second screen for content providers, with viewers everywhere," said Winifred Chang, Vice President of Product Development of Magic Ruby. "Meaningfully connecting with the end user is the way to monetize the second screen, and Magic Ruby is at the forefront of creating the tools necessary to deliver these immersive experiences. I'm looking forward to drawing the industry's attention to the second screen with Magic Ruby's unprecedented level of innovation and engagement."

About Magic Ruby
Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit

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