SOURCE: Magic Ruby

Magic Ruby

May 08, 2013 09:00 ET

Magic Ruby Launches "Quasar" Production Platform for Second Screen and Mobile Applications

New Technology Platform Helps Studios, Networks and Other Content Owners Easily Develop and Monetize Engaging Experiences in Any Mobile Application

BURBANK, CA--(Marketwired - May 8, 2013) - Magic Ruby, the leading provider for developing monetizable technology and applications for the second screen, today announced the debut of its Quasar Production Platform, a unified, cloud-based toolset that helps television and film studios and other media and entertainment companies create, customize and monetize content through immersive second screen applications. The first tools released in the Production Platform include a content authoring tool, a secure Content Management System (CMS) and a rich set of software development kits (SDKs), content owners can maximize their return on companion content that was until now a significant challenge to monetize.

The Quasar Production Platform tools integrate directly into existing broadcast and production workflows, enabling content producers to create and publish companion content -- including exclusive multimedia experiences, commerce offers and advertising -- seamlessly, securely and efficiently, bringing to viewers more immersive and exclusive experiences on their mobile devices. The Production Platform supports a broad range of primary programming including live sports, same-day or next-day talk shows and scripted dramas or sitcoms, giving content owners maximum flexibility and control to deliver the ideal second screen experience for their viewers. It also supports mobile companion experiences for retail, in-venue, educational and other environments.

With the Platform, second screen content is captured, authored and uploaded to the CMS and made ready to publish within existing production workflows, keeping the second screen in close creative alignment with the primary broadcast.

"Studios, broadcasters and other content owners can now use a flexible content authoring tool and CMS to smoothly create companion content to further immerse viewers in their brands, without disrupting the content production cycle," stated Winifred Chang, vice president of product development and innovation at Magic Ruby. "Our Quasar Production Platform makes it easy to quickly develop immersive and cost-effective applications for any program genre."

Next generation second screen applications can now be augmented with live, synchronized features including advertising, real-time e-commerce and just-in-time event publishing.

The Quasar Production Platform, including the content authoring tool and CMS, is available now from Magic Ruby.

About Magic Ruby
Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit

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