SOURCE: Magic Ruby

Magic Ruby

January 03, 2013 09:00 ET

Magic Ruby to Unveil Live Sync Capabilities for the Second Screen at CES 2013

Second Screen Production Platform Drives Powerful New Viewing Experience on Tablets and Smartphones During Live Programming

BURBANK, CA--(Marketwire - Jan 3, 2013) - Magic Ruby, the leader in delivering monetizable content and applications for the second screen, today announced it will showcase its Second Screen Production Platform that will power a new generation of second screen applications at CES 2013 in Las Vegas.

The interactive demonstration will introduce booth visitors to a powerful display of Magic Ruby's second screen innovation tools in a unique, highly-immersive viewer event. Visitors will be able to use the company's content management system to publish interactive content live onto the app, to view customized ads based on user demographics, and to synchronize e-commerce with events as they unfold.

The demonstration utilizes Magic Ruby's live watermarking technology and targeted advertising platform to synchronize with a broadcast sporting event. With these tools, Magic Ruby powers immersive second screen experiences and monetization, across a full range of programming.

January 8-11, 2013

Booth #8531, Central Hall, Las Vegas Convention Center

Magic Ruby founder and CEO Thomas Engdahl and his executive team

Magic Ruby will be demonstrating its Second Screen Production Platform tools, including:

  • Live watermarking technology - to sync companion content with any programming, including live sports
  • Synched advertising, both targeted and contextual
  • Dynamic Content Management System with customer interface

Visit the booth and participate in the demo, and qualify to win a custom second screen app from Magic Ruby that will engage your audience in an entirely new way.

About Magic Ruby
Magic Ruby is a company dedicated to monetizing the Second Screen by integrating state-of-the-art technology into the TV viewing experience. Its mission is to enable content owners, distributors and brands to generate incremental revenue from second screen viewership. Magic Ruby's suite of products and services include immersive second screen apps, infrastructure services for app publishers, and a platform to serve targeted advertising to viewers on the second screen. For more information, please visit

Contact Information

  • Media Contact:
    Larry Smalheiser
    Trainer Communications
    Email Contact
    (925) 271-8211