SOURCE: Marin Software

Marin Software

March 23, 2017 09:00 ET

Magical Vegas Nets New Gamers with Marin Social Budget Algo Optimizer

Online gaming platform uses Marin to automate bid optimization

SAN FRANCISCO, CA--(Marketwired - March 23, 2017) - Today, Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced that Spacebar Media successfully used Marin Social to increase first-time depositing players in its Magical Vegas online casino by 51%. In addition, Spacebar enjoyed a 22% reduction in costs associated with onboarding first-time depositing players and a 29% increase in registrant volume.

Magical Vegas is an online gaming platform with hundreds of casino games available to access on any device. Online acquisition of not only registrants but also actual first-time depositing players is vital to their growth, where even fractional reduction in costs makes all the difference.

Spacebar Media wanted to improve their performance by implementing an automated solution. They wanted to take a structured "test and control" approach so they could clearly measure the impact of the new solution. A one-month campaign tested Marin Social's new Budget Algo Optimizer. The algorithm automatically awarded top-performing ad sets that met the campaign goal, including both the volume and costs of conversion. Spacebar Media previously used Facebook's Power Editor tool.

With Marin Social, Spacebar Media not only saw improved Magical Vegas performance, but also achieved a competitive primary KPI goal of increasing volume of first-time depositing players while also decreasing costs.

"Budget Algo Optimizer is vastly more simple than the manual effort it took for us to optimize our social ad campaigns," said Gidon Jacobs, Digital Marketing Manager at Spacebar Media. "We're proud to have been part of the beta for this new feature, which exceeded all of our expectations."

"These are the kind of results we and our early adopters love to see in each new Marin feature," said Wesley MacLaggan, Head of Global Marketing at Marin Software. "With the Budget Algo Optimizer, we remain committed to helping our customers bring down cost and increase revenue on their digital advertising campaigns."

Read the case study here:

http://www.marinsoftware.com/customers/case-studies/magical-vegas

About Spacebar Media and Magical Vegas

Spacebar Media Ltd., a group company of the Stride Gaming Group, is a market leader in the online gaming space. Located in London, it has over 50 employees catering to an international market. Magical Vegas is an online casino dedicated to giving players a Vegas feeling, night and day. Open 24 hours, Magical Vegas has been especially created for users to fully experience on any device, be it laptop, mobile, or tablet. Play Magical Vegas and 'Bring Home the Magic'. See www.magicalvegas.com.

About Marin Software

Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit marinsoftware.com.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to our ability to grow sales to new and existing customers; our ability to expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel; delays in the release of updates to our product platform or new features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; adverse changes in our relationships with and access to publishers and advertising agencies; level of usage and advertising spend managed on our platform; our ability to expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and the ability to acquire and integrate other businesses, including our acquisitions of Perfect Audience and SocialMoov. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K which we may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin's expectations as of November 9, 2016. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

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