SOURCE: Magisto


October 16, 2013 00:01 ET

Magisto Unveils Video Storytelling Network at DEMO Fall 2013

New Capabilities Enable Mass Creation and Sharing of Personal Video Stories

SANTA CLARA, CA--(Marketwired - Oct 16, 2013) - Magisto, the easiest way to create and share professional-quality personal movies from a mobile device, re-introduced itself to the industry today, unveiling new capabilities that transform the mobile movie-making service into the first Video Storytelling Network.

Unlike video messaging services, such as Vine and Instagram, a Video Storytelling Network is defined by an ability to create millions of rich, personal video narratives and share them with specific people across a proscribed network. Magisto's new Instant-On creation feature will make it possible to automatically produce movies without extra effort from the user.

The announcement and demonstration of the features took place at DEMO Fall 2013, a world renowned forum for launching the most innovative companies in mobile, big data, health, enterprise, consumer, hardware and wearable computing technologies

"We see lots of tools and apps in the mobile video market for creating disposable video messages," said Oren Boiman, CEO, Magisto. "But consumers want a richer and more permanent way to communicate and share their life experiences. Magisto fulfills that unmet need by producing the video narratives, enabling the storytelling, and facilitating the sharing."

"Magisto is building a platform for personal video storytelling and sharing that is different from other social broadcast channels," said Erick Schonfeld, executive producer, DEMO. "And the company's ability to automate the creation process, makes professional moviemaking accessible to everyone."

Magisto is focusing on two critical factors to facilitate the widespread adoption of its Video Storytelling Network: make creating a professional-quality, personal video simple, and, once they've made a movie, let consumers decide exactly with whom they want to share it.

The new version of Magisto, announced at DEMO Fall 2013, offers three new features that improve the ease of making quality movies and refine how to share them. 

1. Magisto Instant-On. This feature lets users choose to have Magisto start producing a movie the instant they start shooting a video.

2. Magisto Still-to-Video. The approach to creating a film narrative from photos has been popular since Ken Burns used stills to create his seminal documentary. With Magisto Still-to-Video, consumers are now be able to upload a series of photos to Magisto and its patent-pending artificial intelligence will edit the photos into a multi-dimensional video, including personal story arc, production value, re-animation and music.

3. Magisto Open Albums. This feature allows consumers to share videos around passion points. From something as narrow as "Coupa Cafe in Palo Alto" to something as broad as a love for the hometown sports team. A powerful example of an Open Album is the "I Can't Change The World" Album launched today with country music super star Brad Paisley.

"Personal media is the story of our collective lives and has become the most valuable -- and arguably the biggest -- data set the world has ever seen," said Mr. Boiman. "Magisto helps tell tens of millions of narratives a year, turning our consumers into better storytellers and unlocking billions of untold stories around the world."

Magisto will provide a live, four-minute demonstration of the new Magisto on the DEMO Fall 2013 stage at 8:45 AM on 10/16 in the mobile category and will host live demonstrations beginning today at Booth #D10 in the DEMO Fall 2013 pavilion.

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based service for creating and sharing professional-quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores. More information is available at and The company is funded by Horizons Ventures and Magma Venture Partners and maintains its headquarters in Tel Aviv, Israel, with offices in New York and California.

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About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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Contact Information

  • Contact:
    Paula Batson
    Company Representative
    On-Site Phone: 917 873-8294
    Email: Email Contact

    Press Contact:

    Jennifer Roane
    Email Contact

    DEMO Booth: #D10


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