SOURCE: Magnetic

Magnetic

July 13, 2010 08:30 ET

Magnetic Bolsters Executive Team by Adding Mike Peralta as COO

Former North American Sales Lead for Platform A at AOL to Spread Adoption of Search Re-Targeting Among Advertisers

NEW YORK, NY--(Marketwire - July 13, 2010) -  Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser Services at Platform A at AOL and he will now leverage 18 years of experience to drive adoption of search re-targeting among large advertisers for Magnetic. Peralta will build out Magnetic's client-focused teams, establishing a presence in major markets to increase advertising spend with large scale marketers.

"Agencies have become much more comfortable combining search data with display media buying," said Josh Shatkin-Margolis, CEO of Magnetic. "This has driven high advertiser adoption because of the ease with which companies in the online ad ecosystem can use our data to enhance campaigns. We expect that by adding Mike Peralta to our team, his track record of outstanding performance will catapult Magnetic forward as the de facto advertising partner in search re-targeting."

"In my experience, search data has always shown the highest efficacy in driving campaign performance," Peralta said. "I'm excited to be part of a company that's paving the way toward creating more effective display advertising campaigns."

Previously, Peralta served as Chief Revenue Officer at Tumri, where he managed sales and marketing functions ranging from customer experience to business development and global expansion efforts. Additionally, before his role at Platform A, Peralta led United Kingdom and Western European operations for Advertising.com and also worked with the US advertising teams during his tenure. Peralta received a bachelor of sciences degree in environmental and civil engineering from Rensselaer Polytechnic Institute and completed graduate work in management and public policy at New York University.

About Magnetic
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic's advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 90 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Charles River Ventures, Ron Conway, NYC Investment Fund, Roger Ehrenberg of IA Capital, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

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