SOURCE: Magnify


November 30, 2010 10:00 ET

Magnify Brings Media Superstar on Board

NEW YORK, NY--(Marketwire - November 30, 2010) - today announced that Senior Media Executive Missy Godfrey has joined the company's Advisory Board.

"Godfrey's deep experience in the media industry is complemented by her strong knowledge of retail/e-commerce, providing a vast asset base for," said CEO Steven Rosenbaum in making the announcement. "She honed her skill set at the top publishing houses, including American Express, Hearst, Primedia and Worth, before joining leading merchant bank Tri-Artisan Capital Partners. She works with preeminent private equity firms on media co-investment opportunities and, as an independent business advisor, provides expert advice on growth strategies and partnerships to nascent digital media and technology companies," he added.

Said Godfrey of the opportunities in the emerging web video ecosystem: "The business of media, publishing and technology are merging in a very exciting way; new revenue streams are opening up for those companies who embrace the changing landscape and bring new offerings to the market. Clearly, one of the most opportunistic plays for traditional publishers is in video; I see as having a unique set of technologies, reference customers and thought leadership that will directly benefit publishers. Their technology allows a publisher to maximize their video efforts in a way that is no longer a chore, or worse, a burden."

Steven Rosenbaum continued: "Missy is one of the rare media executives who has her foot in two worlds; she was involved early on in the development of the digital landscape, while maintaining a healthy respect for the power of traditional brands. This keen insight is beneficial to in positioning our product to fit the needs and metrics of leading publishers."

" uniquely offers publishers something that has always been of critical importance to their core business, the ability to curate specifically for the tastes of their audience. This control is one of the distinguishing characteristics that will bring success to all parties," added Godfrey.

Godfrey joins a star-studded group of industry leaders including:

Lisa Gansky, Entrepreneur and Author: The Mesh: Why the Future of Business Is Sharing.

Kim Garretson, Principal Ovative Group.

Jean-Philippe Maheu, Worldwide CEO, Publicis Modem.

Eric Schrier, fmr President, CEO, The Readers Digest Association.

Ava Seave, Principal of Quantum Media.

Cory Treffiletti, President of Catalyst SF.

Alan Webber, Co-founder, Fast Company Magazine. is the leader in providing platform services for Video Curation, Publishing, and Monetization. Today, the platform is powering magazines, e-commerce and consumer brands. seamlessly blends community creation, web curation and professional content that can be delivered to websites, mobile devices and the living room.

Contact Information

  • For more information contact:
    Filip Szymanski
    Email Contact
    212-787-5273 x110