February 09, 2011 10:00 ET
Magnify to Power MedPage Today Video Management Solution
Magnify.net to Power Video Player for Leading Medical Information Site
NEW YORK, NY--(Marketwire - February 9, 2011) - As information on the internet increasingly includes video, Magnify announced today that MedPage Today is utilizing state-of-the-art video solutions, powered by Magnify.net.
MedPage Today provides 24/7 breaking medical news, resources and tools for healthcare professionals, creating a convenient point-of-care website and mobile app for monitoring and responding to the dynamic medical treatment landscape. Video plays a central role in communicating MedPage Today's medical information and conference coverage.
"MedPage Today is one of the largest and most trusted producers of medical video," said Robert Stern, Publisher, Professional Division, Everyday Health, Inc. "We broadcast our video beyond our website to handheld devices, including iPhone, iPads, and Android. To continue to provide depth and breadth of medical coverage to our audience, we needed to manage our video operation. After an extensive review of products and services, we found Magnify to be uniquely suited for our content, sponsorship and technical needs."
Magnify.net is the largest realtime video curation solution engine on the web today, powering more than 83,000 sites across a wide array of verticals. Magnify.net embraces retail, community, and publishing partners delivering video curation solutions for Patagonia, National Wildlife Federation, and New York Magazine among others.
"There is a trend towards a more busy information consumer, expecting their trusted sources to provide the right information, at the right time, and in the right medium. For medical professionals, video is an efficient and effective communications tool," said Magnify.net CEO Steven Rosenbaum. "In partnering with MedPage Today, we are proud to manage an important communication channel reaching clinicians and heathcare providers."
Magnify.net platform currently provides video discovery, upload, and encoding to more than 84,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at www.Magnify.net.
About MedPage Today
MedPage Today is a news organization serving healthcare professionals. The company's daily, peer-reviewed news coverage delivered via the web and several mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world in almost any specialty, and physicians can access live video interviews and dialogues to encourage conversation and better health outcomes.
MedPage Today (www.MedPageToday.com) was acquired by Everyday Health in December 2010. The Everyday Health portfolio includes well-recognized and trusted health brands, including www.EverydayHealth.com; www.Carepages.com; PDRHealth.com; www.WhatToExpect.com, from the world-renowned pregnancy and parenting brand, What to Expect; and www.JillianMichaels.com, from Jillian Michaels, star of the hit NBC television show, "The Biggest Loser." Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.