SOURCE: magnify360, Inc.

April 18, 2008 08:30 ET

magnify360 Marketing Optimization Platform Drives 90% Lead Lift & $1.5M in Incremental Revenue for Continental Warranty

LOS ANGELES, CA--(Marketwire - April 18, 2008) - magnify360 Inc., a leading provider of marketing optimization technology, today published a case study on the successful optimization of Continental Warranty's search advertising efforts. Continental Warranty is the nation's leading consumer-direct auto warranty company.

Results of Continental's search advertising optimization include:

--  42% Increase in Lead Volume in 10 Days
--  90% Increase in Lead Volume in 4 Months
--  $1.5M in Projected Incremental Annual Revenue

Download the case study

"magnify360 has had an enormous impact on our business -- not just our marketing but our bottom line," said Shawn Vicklund, Continental Warranty's Director of Marketing. "magnify360 is now optimizing our email marketing as well as crossing over into some of our other lead-gen channels."

magnify360 was recently featured in an independent report from Forrester Research entitled "Hot Companies to Watch in 2008" (April 2008).

The Company provides a web-based platform that combines multivariate testing, predictive modeling and behavioral targeting, to profile online visitors and serve the most effective website or landing page experience per individual visitor.

Using the magnify360 Platform, the Company segmented Continental's traffic into 25 distinct profiles, according to visitors' behaviors, product preferences, keywords, geo-location and other variables. Based on this profile information, the magnify360 Platform automatically routed visitors to one of 15 microsites. magnify360's adaptive microsites are designed to respond in real-time to the behaviors of visitors, targeting each with their most effective on-site experience, through varying copy, graphics, offers, layout, capture paths, flow of pages, and more.

According to Forrester's Christopher Andrews report, "Vendors like magnify360 deliver on the meaning of 'interactive.'... With these features, Web site interaction more closely resembles a personalized experience -- a trend we think will continue for some time in the interactive marketing space."

About magnify360:

magnify360 Inc. provides the industry's most advanced marketing optimization platform. Since 2004, the magnify360 Platform has enabled marketing professionals to better understand their visitors and target them with personalized on-site experiences, to increase conversions. Enterprise B-to-B and B-to-C companies trust magnify360 to improve visitor engagement and increase revenue.

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