October 10, 2012 10:00 ET Curation Platform Now Allows Brightcove, YouTube and AOL Videos to Populate Publisher Video Channels

NEW YORK, NY--(Marketwire - Oct 10, 2012) -  As the volume of video continues to increase, consumers are expecting trusted partners to evolve their video offering into quality curated collections.

The Curation platform provides drag and drop simplicity, and advertising flexibility for sites looking to build multi-source collections of curated content.

"Brightcove's market leading player is already deeply engrained in many of the web's leading publishers," said Magnify CEO Steven Rosenbaum. "We know that their customers trust their technology, and have made a commitment to host and stream content to their player. Happily, is designed to play well with others -- proving our patented video discovery and page building technology to sites who make great video and host with Brightcove, and now want to bring that experience in to a currated collection." publishers have always been able to curate video from many of the web's largest video collections, but until now their Brightcove video had been outside of the platform's aggregation technology. Now users can use their proprietary read-only API to manage, monetize, and contextualize the Brightcove collection.

"We think this is a huge win for customers -- and a great way to extend Brightcove functionality into the curated content space. In fact, our sites can bring in any number of private collections and syndicated video feeds that they subscribe to. And with our new Pre-Roll Everywhere product, video from any source can now be monetized," said Rosenbaum.

Magnify 3.0 brings AOL Premium video into publishers pages and players. Now with Brightcove Integration and Pre-Roll Everywhere, publishers of all shapes and sizes can add high quality original and curated video to their sites quickly and begin to enjoy the power of large, contextual, curated content.


The platform provides video curation, discovery and monetization solutions to more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Curation strategy by enabling them to leverage their best assets and combine them with those curated and hosted. Sites can enjoy income from AOL On Network, and Ad Network served Pre-roll video. The Platform provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, visit

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