October 24, 2012 10:00 ET Grows Curation Platform; Now Adds Ooyala Player to Populate Publisher Video Channels

NEW YORK, NY--(Marketwire - Oct 24, 2012) - Publishers looking to build high-quality curated video channels have a new tool in their toolbox.

The Curation platform provides drag and drop simplicity, and advertising flexibility for sites looking to build multi-source collections of curated content.

"Ooyala provides publishers with a leading video player technology," said Magnify CEO Steven Rosenbaum. "Until now, Ooyala customers had to choose between hosting and serving their own players, or embracing the concept of multi-source curated content."

But as of today -- will give Ooyala customers access to their patented video discovery and page building technology. Sites that make great video and host with Ooyala can now bring that experience into a curated collection. publishers have always been able to curate video from the web's largest video collections, but their Ooyala video had been outside of the platform's aggregation technology. Now users can use their proprietary read-only API to manage, monetize, and contextualize their Ooyala collection. Along with the Brightcove integration announced last week, publishers using various players will now be able to access their video content within the platform. Magnify now brings in content from Brightcove, YouTube, AOL, Vimeo, Viddler, and Blip.TV, among other sources.  

The addition of Ooyala further solidifies as the leading player-agnostic curation solution for online video.

"We think this is a huge win for customers -- and a great way to extend Ooyala functionality into the curated content space. In fact, our customers can bring in any number of private collections and syndicated video feeds that they subscribe to. And with our new Pre-Roll Everywhere product, video from any source can now be monetized," said Rosenbaum.

Magnify 3.0 brings AOL Premium video into publishers pages and players. The service was already integrated with the widely adopted Brightcove player. Now with Ooyala Integration and Pre-Roll Everywhere, publishers of all shapes and sizes can add high quality original and curated video to their sites quickly and begin to enjoy the power of large, contextual, curated content.

The platform provides video curation, discovery and monetization solutions to more than 90,000+ publishers and ecommerce sites. Users can immediately deploy a Curation strategy by enabling them to leverage curated and hosted content. Sites can enjoy income from AOL On Network, and Ad Network served Pre-roll video.

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