December 07, 2007 08:30 ET to Power Web Video Curation Platform With Amazon S3

Tremendous Growth Market Represents Direction of Online Entertainment and Transforms People Into Network Producers

NEW YORK, NY--(Marketwire - December 7, 2007) -, a peer-driven online video discovery and broadcast channel for people, groups and businesses, today announced their use of Amazon Simple Storage Service (Amazon S3) to host its rapidly growing online video curation platform.

Currently delivering more than 12 million page views per month and serving over 20,000 high-quality user-generated content publishers, is the fastest growing video platform on the web today.

Unlike typical social networks that host video and connect people, turns couch potatoes into content curators by giving them the tools and resources to discover, review, organize and broadcast themed video with others -- regardless of where it's hosted. Videos can be easily collected from other networks or uploaded directly to and aggregated into one action-packed, topical channel. Users can fully customize their channels to reflect their personal or corporate brand as well as share ad pages through the Magnify Ad Network to also monetize traffic.

"We are focused on ingesting, transcoding, and delivering Flash video. We tested a number of CDNs, and then decided that Amazon S3 provided the scalability and delivery performance that we needed," explained CTO Simon Cavalletto. "I thought of Amazon S3 as a solid back end solution for storage, but I was surprised at the scalability, performance and transparency of its solution for video. expects to offer more video solutions to our partners and Amazon S3 provides the scalability and reliability to do that."

" highlights an innovative use of Amazon S3 to provide users with a powerful video collection and monetization platform," said Steve Rabuchin, Amazon Web Services Director of Developer Relations. " is a great example of the ability for companies to deliver video at web-scale with minimal up-front cost using Amazon S3."

Unlike many sites that search a vast number of videos, lets its users tailor their video channel for their own interests and those of their target community. The Magnify platform searches, sorts, and delivers video based on a site's unique interests -- and allows owners to review and approve only the video that meets their content and quality criteria. It also gives network administrators the tools to discover and integrate Web video and analyze visitor statistics and activities to get first-hand information in order to improve the visitor experience.

About team is led by CEO Steve Rosenbaum, one of the early innovators in the use of small format video, and user-created video. Rosenbaum created MTV Unfiltered, the first series produced entirely by viewers, and directed the multi-perspective feature Documentary 7 Days in September. has been financed by its founders, Venture Capital firm Next Stage Capital, New York Angels, and Active Angels Investors, and a group of private individuals. More information can be found at

Contact Information

  • Media Inquiries:
    Alison McNeill
    FutureWorks PR
    Email Contact
    408-428-0895 Ext. 112

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