NEW YORK, NY--(Marketwire - Jul 17, 2012) - As audiences and quality content creators find themselves more closely aligned than ever before, the Magnify.net video curation platform is becoming the technology of choice for leading organizations.
Today, Magnify.net CEO Steven Rosenbaum announced that Magnify.net had been chosen to provide video curation technology for the TED Global Talent Search. TED, the nonprofit devoted to "Ideas Worth Spreading," set out to open its curatorial process to new voices from around the world. They embarked on a 14-country six continent tour designed in part to find speakers for the TED 2013 conference in Long Beach, CA, themed "The Young. The Wise. The Undiscovered."
The concept was to open the selection of speakers for TED 2013. The TED team set out to do a global search with feedback from around the world.
"TED has been a remarkable leader in the field of content curation," said Magnify.net CEO Steven Rosenbaum. "What the TED team understand is that opening a process to audience input and feedback doesn't replace expert editorial and selection, it enhances it."
The Magnify.net Video Curation Platform is powering the video presentation, voting, and commenting for this new initiative. From now through August 31, people can view, rate and comment on the videos. TED will ultimately maintain curatorial control, though public ratings and feedback will play a key role in determining who takes the stage at TED 2013. A minimum of 20 of the 293 speakers and performers will receive invitations to TED 2013.
The Magnify.net powered site is live today. Now, the public can visit talentsearch.ted.com to score their top choices.
TED talent search events were held between April and June 2012 on six continents and in 14 cities: Amsterdam, Bangalore, Doha, Johannesburg, London, Nairobi, New York, Sao Paulo, Seoul, Shanghai, Sydney, Tokyo, Tunis and Vancouver.
Magnify.net powered the talent search website in conjunction with YouTube, which hosts the content. Magnify CEO Rosenbaum says that TED's leadership around community contributions and multi-level curation is a sign of things to come.
"We're seeing curation become part of the daily life of media companies, brands, even member organizations," said Rosenbaum. "TED's ability to balance openness with its exceptional focus on quality is an important indicator of how web video changes the way knowledge is created, shared, and filtered."
The Magnify.net platform currently provides patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 video offering that leverages content from across the social Web. The Magnify.net curated video Channel offering is powered by Magnify.net's patented video curation technology, U.S. Patent # 8,117,545.